Fanjue Liu

Ph.D.

Public Relations

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News

• Study: Human Qualities of Virtual Influencers Can Affect Trustworthiness in Parasocial Relationships (October 23, 2024)
• Look Who’s Talking: Celebrity Causes vs. AI-Powered Advocacy (September 25, 2024)
• Pixels vs. People: The Battle for Consumer Trust in Influencer Marketing (August 16, 2024)
• Study: The Advantage of Virtual Influencers in Commercial Marketing May Not Enhance Their Role in Advocacy for Social Causes (August 14, 2024)
• Study: Facial Recognition Technology in Human-Robot Interaction Enhances Users’ Robot Acceptance (June 20, 2024)
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