Jinping Wang is an Assistant Professor in the Department of Advertising at the University of Florida. She obtained her Ph.D. in Mass Communications from the Pennsylvania State University. Prior to joining the College, she served as an assistant professor at the School of Journalism and Communication at the Chinese University of Hong Kong.

Wang’s research interests lie at the intersection of psychological effects of new media and persuasive communication, focusing on how affordances of media technologies shape communication behaviors and persuasion effectiveness. She has authored or co-authored several peer-reviewed articles in leading journals, including the Journal of Computer-Mediated Communication, Communication Research, Health Communication, and Proceedings of CHI Conference on Human Factors in Computing Systems, among others. Her work has been recognized with top paper awards from national and international communication conferences organizations, such as the Association for Education in Journalism and Mass Communication and the International Communication Association.

Before entering academia, she gained practical experience in various fields, including strategic communications, product management, and social media data analytics.