![](https://www.jou.ufl.edu/wp-content/uploads/2023/10/RodriguezL-copy-300x300-2.jpg)
Lucy Rodriguez
Ph.D. Advertising
Bio
Lucy is a doctoral student in the College of Journalism and Communications at the University of Florida. Her research interests include consumer behavior, media psychology, and acculturation.
Lucy graduated cum laude with a Bachelor of Science degree in Psychology and a Master of Science degree in Corporate and Public Communication from Florida State University.
Aside from her academic work, she served FSU as the Student Body President and was a leader in the Dean’s Diversity Task Force. During her tenure as President, she advocated for students on the Panama City campus & negotiated a $32 million deal for a public-private partnership for on-campus student housing.
Publications
Presentations
Hampton, C., Fernandes, J., & Rodriguez, L. (2024). What is in an Eco-Label? A Qualitative Study of Gen Z Individuals’ Perceptions and Understanding. Oral Presentation at 2024 International Communication Association Conference, Gold Coast, Australia.
Research
Specialization
Acculturation, Consumer Behavior, Media Psychology