Natalie Asorey

Senior Lecturer - Department of Public Relations
Associate Director/Student Engagement - The Agency
Strategy Partner - Center for Public Interest Communications

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Asorey most recently was head of social media at BODEN, a leading cross-cultural communication agency based in Miami, where she oversaw the McDonald’s USA scope of work as Hispanic agency of record. She led the account team and collaborated with McDonald’s communication, marketing and digital teams to develop communication and social media strategies to reach the Hispanic consumer market.

Asorey also led the agency’s award-winning social listening practice, Escucha, to build brand advocacy through influencer and consumer engagement and real-time content. Previously, she worked on the Delta Dental, UnitedHealthcare, Dewar’s, America’s ToothFairy and American Academy of Pediatrics accounts.

Education

M.S. Management 2022, University of Florida
B.S. Public Relations 2013, University of Florida

News

• UFCJC Agency Students and Staff Attend Disney Upfront for Second Year in a Row (May 16, 2024)
• Natalie Asorey Named a 2023 DAA Distinguished Communicator of Color (July 11, 2023)
• Center for Public Interest Communications Adds Two Faculty Research and Strategy Collaborators (March 24, 2023)
• Natalie Asorey Selected for National HPRA 2023-2025 Board of Directors (February 24, 2023)
• Natalie Asorey and Mark Rottensteiner to Speak at 2022 ANA Multicultural Marketing & Diversity Conference (November 1, 2022)
• All News About Natalie Asorey →

Courses