Qiuyue (Cho) Li

Ph.D.
ICRH Affiliate Researcher

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Qiuyue Cho-Li is a Ph.D. student and graduate assistant at the University of Florida’s College of Journalism and Communication. Her research focuses on strategic communication and public diplomacy. She has worked as an international news analyst in China, and has also served as a state media journalist and editor at think tanks.

Education

B.A., Xi’an International Studies University
B.A., Missouri State University
M.A., University of Leeds

Publications

Presentations

Alqabbaa, M., Myslik, B., Arceneaux, P., Almulla, A., Cho-Li, Q., & Kiousis, S. (2025). Examining Intercandidate Agenda-Building in the 2024 Presidential Election: Trump and Harris Campaigns. Oral Presentation at International Communication Association, Denver, CO.

Li, Q., Frazer, R., Tse-hsi, C., & Kiousis, S. (2025). Pro-China YouTubers in Digital Diplomacy: Shaping Americans’ Perceived Credibility, Trust, News Engagement, and Attitudes Towards China. Oral Presentation at International Communication Association, Denver, CO.

Men, R., Yue, C., Li, Q., & Nam, J. (2024). Building bridges of trust: The role of perceived organizational support, supervisory communication, and coworker relationships in enhancing frontline employee support. Paper/Poster at National Communication Association, New Orleans, LA.

Li, Q., & Jin, Y. (2024). Borrowing a mouth to speak? Foreign content creators in China's global image building. Paper/Poster at Association for Education in Journalism and Mass Communication, Philadelphia , PA.

Research

Professional Interests

My research lies in the intersection of country image, public diplomacy and audience analysis. Specifically, I am interested in exploring how nations construct and project their images on the international stage and how such public diplomacy efforts shape perceptions of the global audience.

Specialization

Strategic Communication, Public Diplomacy, Public Relations