Rob Harder
Director of Broadcast Operations- Division of Media Properties
Office: 2208 Weimer
Email: rharder@ufl.edu
Rob Harder
Director of Broadcast Operations- Division of Media Properties
Rob is an experienced broadcast professional with more than three decades of experience in leading programming and operations for numerous radio stations and digital/social media platforms. In his previous UFCJC Division of Media Properties position, he oversaw non-commercial (WUFT-FM, WUFT Classic 102.7, GHQ 95.3FM) and commercial properties (WRUF-FM Country (103.7 The Gator and WRUF-AM 850 ESPN Sports). He was responsible for the strategic vision for radio properties including branding, student integration and live/recorded programming. Rob also mentored students in UF immersion experiences and was integral in launching the experimental GHQ student radio station.
Prior to joining the College in 2015, he was operations manager and then vice president of programming at Black Crow Media in Huntsville, Alabama, where he oversaw multiple formats in several clusters across the Southeast. He was also responsible for advising general managers on operational execution and personnel performance.
In this new role, Harder will provide oversight of the daily operations and functions of public media stations WUFT-TV and WUFT-FM and commercial stations WRUF-AM/FM and WRUF-TV. Harder will oversee programming operations, underwriting, membership and content functions of the College’s broadcast stations.