Sophie (Xiaofan) Wei
Ph.D.
Advertising
Sophie is a Ph.D. student and graduate assistant in the Department of Advertising in the College of Journalism and Communications. Her current research interests include the tripartite relationship among endorser, brand/product, and consumer, as well as the advertising narrative in the context of social media advertising.
Education
B.A. Nanjing University of Aeronautics and Astronautics in China , Television Broadcasting Science
M.A.,University of South Florida, Mass Communication
News
- Influencers As Endorsers and Followers as Consumers (February 14, 2023)
- Study: Influencers Can Lead Consumers to Participate in Higher-Level Brand-Related Activities (September 19, 2022)
- All News About Xiaofan Wei
Research
Social media advertising, consumer psychology, branding, digital marketing
Social media advertising, consumer psychology, branding, digital marketing