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University of Florida

Cynthia Morton

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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual …
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COVID Communications: Culture, Compliance, and Brands

Monday April 17, 2023

When the pandemic led to global lockdowns in early 2020, the U.S. government quickly reacted with health-related communications that were not accepted universally across the country. But this divide …
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Study: A Group’s Adaptation to a Threat is Pertinent to Its Survival During a Public Health Crisis

Wednesday January 4, 2023

A new study has found that the efficiency of a group’s adaptation to a threat is particularly pertinent to its survival. The findings by Cynthia Morton, University of Florida College of Journalism …
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Cynthia Morton Comments on the Increase in Advertising Appeals to Fathers

Tuesday June 21, 2022

Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, was quoted in “Dadvertising’: The Role of Fathers Are Evolving, and Advertisers Are …
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Cynthia Morton Explores Using Family Members to Help Educate Elderly in Underrepresented Communities

Thursday March 31, 2022

 By Lenore Devore, B.S. Journalism 1984 University of Florida College of Journalism and Communications (CJC) Advertising Professor Cynthia Morton loves engaging with students in her advertising …
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How New Fathers Respond to “Dadvertising”

Sunday March 13, 2022

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience. …
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The Effect of Health Agency Advertising on Patient-Doctor Communication

Tuesday September 14, 2021

A woman’s willingness to initiate sexual health conversations with their doctors can make a difference in the quality of care she receives. University of Florida College of Journalism and …
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Cynthia Morton Selected as One of Four Associate Editors for Current Issues and Advertising Research Journal

Monday September 13, 2021

Cynthia Morton, University of Florida College of Journalism and Communications Advertising professor, has been selected to join the Editorial Review Board for the Journal of Current Issues & …
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Cynthia Morton Co-Authors Article on the Effect of Health Communication Advertising on Patient-Doctor Communication

Thursday September 2, 2021

Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, is the co-author of “What Women Want: The Effect of Health Agency on …
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CJC Faculty and Doctoral Students Receive 2021 AEJMC Advertising Division Top Paper Awards

Wednesday June 2, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass …
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Cynthia Morton to Serve as Co-Investigator for a Nearly $1 Million NIA-NIH Healthy Aging Research Study

Thursday July 23, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-investigator for $959,000 grant from the National Institute on Aging – …
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Cynthia Morton Named 2020 UF Research Foundation Professor

Monday June 1, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, was named a 2020 University of Florida Research Foundation Professor (UFRF). UFRF …
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Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising

Wednesday May 20, 2020

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended. …
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Cynthia Morton is the Co-Author of an Article on Responses to Anti-Terrorism Advertising

Monday May 4, 2020

Cynthia Morton, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Controversial Conversations: The Emotions Evoked by …
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Cynthia Morton Padovano Named JCIRA 2020 Reviewer of the Year

Monday April 27, 2020

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor was recently honored by the American Academy of Advertising’s Journal of …
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Next Steps in Campaign Strategies to Reduce Teen Dating Violence: Examining Media Campaigns Through the Lens of “Boy Culture”

Monday July 8, 2019

Violence among teens dating is not a new problem. Advocacy campaigns aimed at thwarting teen dating violence, which includes physical, sexual, and psychological abuse as well as stalking, is often …
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Cynthia Morton Padovano Co-Authors Two Articles for National Academic Publications

Tuesday December 4, 2018

Cynthia Morton Padovano, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of two articles published in national academic publications. …
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CJC Faculty and Doctoral Students Honored at AMHCR Conference

Wednesday March 7, 2018

University of Florida College of Journalism and Communications (CJC) Advertising Associate Professor Cynthia Morton Padovano and CJC Advertising Professor Jon Morris received the Best Faculty Paper …
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Eight CJC Faculty Receive Prestigious UF Term Professorships

Tuesday May 2, 2017

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the …
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CJC Faculty and Students Present at Annual AAA Conference

Tuesday March 28, 2017

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations …

Cynthia Morton and Sun-Young Park Published in the Journal of Advertising

Thursday August 20, 2015

Associate Professor Cynthia Morton and doctoral student Sun-Young Park’s article on “The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A …

College honors students, alumni, faculty at awards banquet

Tuesday April 21, 2015

View the photo gallery on Facebook → Congratulations to our winners from the 2015 awards banquet, held April 20, 2015. Chad Furst, who will graduate this spring with a public relations degree, …

Cynthia Morton quoted in TV20 report on anti-smoking campaign

Wednesday September 11, 2013

Adverting professor Cynthia Morton was quoted in WCJB TV20’s report of the effectiveness of the CDC’s latest anti-smoking advertisements. The commercials, which depict how smoking can …