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Agency Veteran Santiago Kember to Join CJC Advertising Department This Fall as a Visiting Lecturer

Monday July 26, 2021

Santiago Kember will join the University of Florida College of Journalism and Communications this fall as a visiting lecturer in the Department of Advertising. Kember has more than 30 years of agency …
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How Consumers React to Woke Advertising

Monday June 14, 2021

As brands increasingly acknowledge social issues in their advertising, researchers wanted to know how use of social media affects consumers’ responses to a social media-based advertising campaign designed to incorporate the concept of a woke mindset.

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Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Prediction

Friday October 30, 2020

Researchers examine three groups — creatives, noncreatives and the general population — to determine if there are significant differences in creativity between creative and non-creative individuals.

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CJC Adverting Professor Jon Morris to Retire in December 2020

Tuesday October 20, 2020

Jon Morris, University of Florida College of Journalism and Communications Advertising professor, will retire in December after a distinguished 36-year career at the College. During his tenure, …
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The Multicultural Advertising Intern Program

Friday September 25, 2020

We wanted to reach out to let you know about an exciting fellowship opportunity for diverse college juniors, college seniors, graduate students, and portfolio school students: MAIP. Since 1973, the …
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2021 MADE Internship Application Now Open!

Tuesday September 15, 2020

The MADE Internship Program Application for Summer 2021 is Now Open! Launched in 2018, the MADE (Marketing & Advertising Education) Program has placed over 100 undergraduate juniors and seniors …
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Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

Monday May 25, 2020

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received?

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Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising

Wednesday May 20, 2020

Brands often use social issue advertising to evoke emotion in their media campaigns. This type of advertising, however, could elicit emotional responses beyond what the advertiser intended.

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“Big Data is Not the Answer to Everything”: Advertising Practitioners’ Perception of Big Data

Friday October 18, 2019

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising industry, in particular, recognizes the data gold mine, but faces challenges in how to effectively use that data to benefit clients and consumers.

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New Advertising Agency Roles in the Ever-Expanding Media Landscape

Tuesday July 16, 2019

The continued shift from traditional media to digital promotion has forced advertising agencies to rethink how they best capitalize on technology platforms and the organizational structure to support it.

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Carla Fisher Promoted to CJC Tenured Advertising Associate Professor

Friday July 20, 2018

Carla Fisher, University of Florida College of Journalism and Communications Advertising assistant professor, has been awarded tenure and promoted to associate professor. Fisher has been a faculty …
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Benjamin Johnson Joins CJC as an Advertising Assistant Professor

Friday May 4, 2018

Benjamin Johnson will join the University of Florida College of Journalism and Communications this fall as an assistant professor in the Department of Advertising. Johnson comes to UF from Vrije …
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Benny Torres Named Chief Idea Officer of SRW.agency

Tuesday March 27, 2018

Bienvenido "Benny" Torres, University of Florida College of Journalism and Communications Advertising lecturer, was named the first chief idea officer of SRW.agency, an independent, full-service …
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Why People Use Instagram and What Brands Can Learn

Tuesday November 28, 2017

Instagram “should make consumers feel good about themselves,” says Huan Chen, assistant professor of Advertising, in a new study on how young consumers experience Instagram and their perceptions of marketing on the platform.

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Four CJC Advertising Students Selected for National AAF Multicultural Student Program

Friday November 3, 2017

Four University of Florida College of Journalism and Communications Advertising students were selected for the national American Advertising Federation (AAF) Most Promising Multicultural Students …
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Communication in Cancer Care

Thursday October 26, 2017

The result of good doctor-patient communication is clear – patients make more informed decisions, have better quality of life, and have lower incidences of anxiety.

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How Health Organizations Should Talk About Colorectal Cancer 

Wednesday October 25, 2017

STEM Translational Communication Center researchers examine the most effective ways to communicate about colorectal cancer risks.

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Use Social Media to Communicate Cancer Risks

Wednesday October 25, 2017

It’s no revelation that social media have changed the way we learn and communicate new information. But is it an effective way to communicate health risks associated with cancer? STEM Translational Communication Center researchers investigate.

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What Universities Can Do About Digital Literacy in the Age of Fake News

Thursday June 8, 2017

People can’t differentiate between paid advertising and editorial content. Here are five ways to increase media literacy.

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Jordan Alpert Joins CJC Advertising Department

Thursday April 6, 2017

University of Florida alumnus Jordan Alpert will join the University’s College of Journalism and Communications Advertising Department this summer as an assistant professor specializing in media …
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CJC Honors Students, Faculty and Alumni at Annual Awards Banquet

Tuesday April 4, 2017

The University of Florida College of Journalism and Communications on March 31, 2017 honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards …
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CJC Alum Nicole Weltman Promoted to VP at Laundry Service

Tuesday February 7, 2017

Nicole Weltman, B.S. Advertising 2008, has been promoted to vice president of client services at Laundry Service, a full-service social media agency in New York City. Laundry Service was recently …
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Public Relations in the Digital Age: An Interview with Dr. Tom Kelleher

Wednesday January 25, 2017

Dr. Tom Kelleher, professor and chair of the Department of Advertising, talks with us about his new published textbook, the future of public relations and what he is working on next.

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Why One Child Per Laptop Didn’t Work

Wednesday December 14, 2016

Nonprofits seeking to drive social change must consider local contexts and the sustainability of their efforts. Tom Kelleher, Advertising chair and professor, examines the non-profit One Laptop Per Child (OLPC) organization.

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