AI

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

Kun Xu, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor in emerging media, is the co-author of “Man vs. Machine: Human Responses to an AI Newscaster and the Role of Social Presence” published in The Social Science Journal on Jan. 28. Xu and…

On May 13, Jasmine McNealy, University of Florida College of Journalism and Communications Telecommunication associate professor and and associate director of the Marion B. Brechner First Amendment Project, discussed ethical issues related to AI at UF’s AI Town Hall.  A transcript of the video is below the video. Hello, my…

By Lenore Devore, B.S. Journalism 1984 Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used for social listening. In collaboration with Public Relations Department Chair Marcia DiStaso,…

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

This story originally appeared in the Feb. 18 edition of the UF at Work newsletter. For more on CJC’s AI activity, visit: www.jou.ufl.edu/ai. The College of Journalism and Communications is a leader in preparing the next generation of communication professionals and scholars. The strength of its programs, faculty, students and…

Kun Xu, University of Florida College of Journalism and Communications Telecommunication assistant professor in emerging media, has been named a 2020-2021 UF Global Fellow by the UF International Center and the Office of Global Research. As a fellow, Xu will conduct a study of how users’ feedback, social groups, and…

Kun Xu, University of Florida College of Journalism and Communications Telecommunication assistant professor in emerging media, is the co-author of “Using Machine Learning to Learn Machines: A Cross-Cultural Study of Users’ Responses to Machine-Generated Artworks” published in the Journal of Broadcasting & Electronic Media on Dec. 9. Xu, CJC doctoral…

Jasmine McNealy, University of Florida College of Journalism and Communications associate director of the Marion B. Brechner First Amendment Project and Telecommunication associate professor, has been named one of the “2021-100 Brilliant Women in AI Ethics” during the virtual Women in AI Ethics Summit held Dec. 3-5. McNealy is a…

Jasmine McNealy, University of Florida College of Journalism and Communications (UFCJC) Associate Director of the Marion B. Brechner First Amendment Project and Telecommunication Associate Professor, was interviewed on Sept. 16, 2020 about her research on data trusts for the Consortium on Trust in Media and Technology. She also discussed equitable…