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AIatUF

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New AI-Driven BEACON Emergency Alert System Debuts at Public Media Station WUFT-FM

Thursday December 19, 2024

BEACON combines new AI technology with the power of broadcast radio to increase accessibility and get messages directly to the communities that need it most via AM radio, FM HD channels and a mobile app.

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“Don’t Believe Everything You Read Online”: How AI Fact-Checking Could Challenge Political Bias in Science Information Processing

Thursday December 12, 2024

As social media has grown into many people’s primary news source, so has its potential for misinformation. Facebook and X have both launched fact-checking tools to combat so-called fake news. Yet many users dismiss the fact-check itself as false, especially when it challenges their preexisting views. Could an AI fact-checker seem more objective and help change minds?

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From Gator to AI Tech Innovator: Maddie Kidd’s Journey from UF to IBM

Tuesday December 3, 2024

This is the third in a series of profiles of CJC alumni who are working with artificial intelligence. By Allison Jimenez, UFCJC graduate student In a world where generative artificial intelligence is …
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AI Automates PR, But Human Intuition Still Rules

Tuesday October 29, 2024

The central purpose of public relations remains rooted in creativity that artificial intelligence cannot replace. AI can help automate and streamline repetitive tasks, but it can’t build relationships, craft compelling, authentic narratives and create events that engage target audiences, according to new research.

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People Hate Stories They Think Were Written by AI. Even if People Wrote Them

Friday October 25, 2024

Stories written by the latest version of ChatGPT were nearly as good as those written by human authors, according to new research on AI’s narrative skills. But when people were told a story was written by AI — whether the true author was an algorithm or a person — they rated the story poorly, a sign that people distrust and dislike AI-generated art.

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Can AI-Generated News Help Reverse the Declining Level of Trust in News?

Thursday October 24, 2024

Researchers pondered whether credibility and trust in news are sacrificed when articles are AI-generated and if public nonprofit perception could benefit from exposure to that content. Their conclusions: the higher the exposure and use of AI-generated news, the higher the credibility.

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Look Who’s Talking: Celebrity Causes vs. AI-Powered Advocacy

Wednesday September 25, 2024

Is a celebrity’s endorsement truly helpful for a given cause? It depends on how authentic they seem. Despite the rise of AI-powered influencers, people still tend to trust their fellow humans, even if their motives are partly driven by profit.

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Decoding the Digital Dialogue: A Two-Step Framework for Human-AI Interaction

Wednesday September 18, 2024

In an era where artificial intelligence is becoming increasingly ubiquitous, the line between human and machine communication is blurring faster than ever. New research offers a fresh perspective on how we interact with and understand artificial intelligence. This innovative approach aims to bridge the gap between two emerging fields: explainable AI and human-machine communication.

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Blending AI and Journalism, POLITICO’s Andrew Briz is Transforming the Newsroom

Tuesday September 17, 2024

Journalism is changing rapidly as new AI tools emerge. As the editorial director of newsroom engineering at POLITICO, Briz is exploring how various AI-centric technologies can be applied to traditional media – from open-source large language models (LLMs) to AI-assisted writing platforms.

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You, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from Machines

Sunday June 2, 2024

New research investigates whether humans can learn from machines as AI becomes increasingly sophisticated. Participants proved significantly more likely to imitate the robot’s choices when it demonstrated positive outcomes or no outcome information, compared to negative scenarios.

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Beyond the Byline: Exploring Bias in Human- and AI-Generated News

Thursday May 23, 2024

In the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Researchers wondered, as AI is increasingly used to create content, if algorithmic biases existed in the telling of news.

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Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy

Tuesday April 9, 2024

For years, researchers have grappled with understanding the relationship between technology and political behavior. A team of researchers has developed a novel approach to examine how AI-related news consumption, discussions and literacy influence citizens’ support for AI policies.

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CJC Alumnus Uses AI to Make Jobs Easier for Hearst Journalists

Monday April 8, 2024

Deputy Director of Newsroom AI and Automation Ryan Serpico is part of Hearst's DevHub – a centralized team that helps five Hearst newsrooms (and supports others) create their own data-driven reports, interactives, templating systems and more.

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How Audiences Perceive Gender Presentations by Virtual Influencers

Friday March 1, 2024

Social media influencers have become economic and social capital powerhouses. But now virtual influencers, computer-generated characters, who, despite not actually being alive, are also engaging with audiences using persona-focused personal brands. But how effective are they?

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How UF is Combatting AI Misinformation in Elections

Tuesday February 20, 2024

As the 2024 election season ramps up, voters are looking for reliable information about candidates to help them decide who to support on election day. Unfortunately, that reliability is threatened by a wave of disinformation that is bolstered by increasingly sophisticated artificial intelligence tools.

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The Art of Persuasion: Decoding the Perfect AI-Powered Digital Ad

Friday February 2, 2024

AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and engaging experience. But how human-like should chatbots be when promoting products and services to consumers?

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Video: The Advantage and Challenges of Generative AI in Journalism

Wednesday December 13, 2023

Consortium on Trust in Media and Technology Managing Director Janet Coats discusses the advantages and challenges of using generative AI in the reporting process.  This video was produced for the University of Florida’s AI Days in October 2023.

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Seungahn Nah Edits Comprehensive Handbook Exploring the Intersection Between AI and Communication

Monday November 27, 2023

The 25 chapters discuss a wide range of theoretical foundations, innovative methodological approaches, and ethical and legal issues for policy implications.  Contributors come from a variety of disciplines, such as communication, journal­ism, computer science, sociology, psychology, business, and education among others.

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An Interdisciplinary Approach to Defining Ethical AI

Thursday November 9, 2023

As the capabilities of artificial intelligence continue to increase, how are companies using AI to make decisions and drive business? As AI evolves, how can communicators continue its use in an ethical manner?

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Negligent AI Speech: Who is Responsible?

Wednesday November 8, 2023

What happens when an AI platform gives out incorrect information that then causes harm to those that use it? This article examines the potential for AI liability through the lens of “duty” – whether responses from an AI platform would have a legal obligation to adhere to standards of reasonable care toward users.

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We Need A Policy Agenda for Rural AI

Monday October 16, 2023

Rural communities need to be invited into conversations about the potential positive and negative impacts of artificial intelligence.

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Using Alternative Sources to Decrease Partisan Biases in the Fact-Checking Process

Friday September 29, 2023

Fact-checking that was presented as being generated by AI or through crowdsourcing resulted in significantly reduced levels of “motivated reasoning” compared to using human experts.

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Do Consumers Trust AI in the News-Production Process?

Wednesday September 20, 2023

Researchers conducted a study asking participants to assess their preferred level of AI integration in the discovery and information-gathering phase and the writing and editing phase of news production.

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AI- or Human-Written Scripts? It May Not Make a Difference to Viewers

Monday August 28, 2023

As screenwriters strike to ensure job security in the face of generative AI, researchers set out to gauge audience reactions to works of short fiction written by ChatGPT and a version of the ChatGPT story edited by the researchers themselves.

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