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AIatUF

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AI Automates PR, But Human Intuition Still Rules

Tuesday October 29, 2024

The central purpose of public relations remains rooted in creativity that artificial intelligence (AI) cannot replace. AI can help automate and streamline repetitive tasks, but it can’t build …
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People Hate Stories They Think Were Written by AI. Even if People Wrote Them

Friday October 25, 2024

This story originally appeared on news.ufl.edu on Oct. 22, 2024. By Eric Hamilton Stories written by the latest version of ChatGPT were nearly as good as those written by human authors, according to …
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Can AI-Generated News Help Reverse the Declining Level of Trust in News?

Thursday October 24, 2024

With the generative AI boom, comes a consideration of trust in content created by AI. Gallup’s  annual media trust poll revealed that more than a third of Americans (36%) have no trust at all in …
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Look Who’s Talking: Celebrity Causes vs. AI-Powered Advocacy

Wednesday September 25, 2024

Is a celebrity’s endorsement truly helpful for a given cause? It depends on how authentic they seem. Despite the rise of AI-powered influencers, people still tend to trust their fellow humans, …
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Decoding the Digital Dialogue: A Two-Step Framework for Human-AI Interaction

Wednesday September 18, 2024

In an era where artificial intelligence is becoming increasingly ubiquitous, from AI financial advisors to AI romantic companions to virtual mental health therapists, the line between human and …
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Blending AI and Journalism, POLITICO’s Andrew Briz is Transforming the Newsroom

Tuesday September 17, 2024

By Gigi Marino This is the second in a series of profiles of CJC alumni who are working with artificial intelligence. Journalism is changing rapidly as new AI tools emerge, and Andrew Briz is at the …
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You, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from Machines

Sunday June 2, 2024

In 1950, Alan Turing posed perhaps the most provocative question of the 20th century: Can machines think? Turing’s now-famous “imitation game“ laid the groundwork for what we now know as the …
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Beyond the Byline: Exploring Bias in Human- and AI-Generated News

Thursday May 23, 2024

In the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Narrative Science, which delivered automated sports stories to news outlets, began …
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Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy

Tuesday April 9, 2024

For years, researchers have grappled with understanding the relationship between technology and political behavior, proposing various models to explain how exposure to information and engagement with …
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CJC Alumnus Uses AI to Make Jobs Easier for Hearst Journalists

Monday April 8, 2024

By Lenore Devore, B.S. Journalism, 1984 This is the first in a series of profiles of CJC alumni who are working with artificial intelligence. University of Florida College of Journalism and …
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How Audiences Perceive Gender Presentations by Virtual Influencers

Friday March 1, 2024

Social media influencers – individuals who create persona-focused personal brands to engage audiences – have become economic and social capital powerhouses. Influencer marketing was estimated to …
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How UF is Combatting AI Misinformation in Elections

Tuesday February 20, 2024

This story originally appeared in UF News on Feb. 12, 2024. As the 2024 election season ramps up, voters are looking for reliable information about candidates to help them decide who to support on …
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The Art of Persuasion: Decoding the Perfect AI-Powered Digital Ad

Friday February 2, 2024

AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and engaging experience. They can deliver real-time answers and …
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Video: The Advantage and Challenges of Generative AI in Journalism

Wednesday December 13, 2023

Consortium on Trust in Media and Technology Managing Director Janet Coats discusses the advantages and challenges of using generative AI in the reporting process.  This video was produced for the …
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Seungahn Nah Edits Comprehensive Handbook Exploring the Intersection Between AI and Communication

Monday November 27, 2023

Seungahn Nah, Dianne Snedaker Chair in Media Trust and research director for the Consortium on Trust in Media and Technology at the University of Florida College of Journalism and Communications …
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An Interdisciplinary Approach to Defining Ethical AI

Thursday November 9, 2023

This article, written by Jonathan McVerry at the Penn State Donald P. Bellisario College of Communications, originally appeared on The Arthur W. Page Center website on Oct. 6, 2023. Reposted with …
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Negligent AI Speech: Who is Responsible?

Wednesday November 8, 2023

Ready or not, it appears that the age of AI is upon us. Practically overnight, AI technologies like ChatGPT have slipped into the fabric of daily life, poised to revolutionize the way that we work, …
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We Need A Policy Agenda for Rural AI

Monday October 16, 2023

This article was originally published in Tech Policy Press on Oct. 16, 2023. The University of Florida is hosting a one-and-a-half-day event on “An Agenda for Rural AI” on Oct. 24-25, …
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Using Alternative Sources to Decrease Partisan Biases in the Fact-Checking Process

Friday September 29, 2023

Misinformation – false information that is unintentionally presented as fact – is a major issue in modern society. The current media landscape, dominated as it is by social media, allows …
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Do Consumers Trust AI in the News-Production Process?

Wednesday September 20, 2023

With the advent of technologies like ChatGPT, Midjourney and DALL-E, AI has become a household name when it comes to content production. AI can create just about anything you want in moments: it will …
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AI- or Human-Written Scripts? It May Not Make a Difference to Viewers

Monday August 28, 2023

The Hollywood writers and actors strike has dominated the news this summer. The use — or misuse — of generative artificial intelligence lies at the heart of the matter. SAG-AFTRA and the Writers …
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UFCJC and Futuri Partner to Implement AI-Driven Technology on Multi-Platform “Radio Station” GHQ

Thursday June 22, 2023

GHQ, the University of Florida College of Journalism and Communications (UFCJC) multi-platform “radio station,” is partnering with Futuri Media to use Futuri’s RadioGPT™ AI technology, …
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Linjuan Rita Men Co-Authors Book Chapter on the Power of AI-Enabled Chatbots as a Tool for Organizational Social Media Listening

Thursday May 4, 2023

Linjuan Rita Men, University of Florida College of Journalism and Communications (UFCJC) Public Relations professor and director of Internal Communication Research, is the co-author of “The Power …
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Research Fridays: Rise of Non-Human Agents in (Strategic) Communication

Wednesday April 19, 2023

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On April 7, 2023, …