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AIatUF

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Advertising Professor Explores Use of Emerging Technology to Understand Consumer Behavior

Monday March 13, 2023

By Lenore Devore, B.S. Journalism 1984 Advertising Associate Professor in Artificial Intelligence Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of …
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User Perceptions and Trust of Fake News Detection Technology

Monday March 6, 2023

The term “fake news” and its connotations took hold of the country during Donald Trump’s presidency. Still, the proliferation of unchecked journalism and false reporting has led to adopting AI …
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Seungahn Nah Explores the Intersection of AI and Democracy

Monday February 27, 2023

Seungahn Nah’s curiosity hooked him on the path of research and took him from an internship in South Korea’s National Assembly in the mid-1990s to pursue academia in the United States. “I enjoy …
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Perceived Humanness of Online Chat Agents

Monday February 20, 2023

Imagine a common, if not daily, experience in today’s online society: you’re scrolling through a website and ping a chat box pops up, stating “How can I help you today?” Organizations are …
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Using Artificial Intelligence to Analyze Consumer Sentiment

Monday October 31, 2022

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial …
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How the Perceived Economic Risk of Workplace AI Affects Sharing of Risk Information

Sunday October 23, 2022

Artificial intelligence (AI) is projected to reshape the global economy. Automation technology is already permeating a broad spectrum of industries worldwide. Because of this, legislation has been …
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When the Machine Learns from Users, is it Helping or Snooping?

Thursday October 13, 2022

Most consumers today are confronted with algorithmic-based recommendations based on their past usage or buying history. But how do consumers actually feel about machines recommending media or goods …
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Study: AI Systems That Are Perceived to Be Helpful Lower User Frustration and Improve Trust

Tuesday October 11, 2022

A new study has found that when users perceive an artificial Intelligence (AI) system to be a helper, their frustration level lowers and their trust in the system increases. The findings by Won-Ki …
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Before the Algorithm, What’s in the Imagination?

Tuesday October 4, 2022

Algorithms are becoming pervasive in our daily lives, from recommending what movies we should watch to determining who should be approved for loans or certain medical care. But algorithms suffer from …
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My Tutor is an AI: The Effects of Involvement and Tutor Type on Perceived Quality, Perceived Credibility, and Use Intention

Tuesday August 16, 2022

Artificial Intelligence is now being used to help tutor students at all educational levels. AI tutors can enhance learning outcomes such as facilitating various teaching-learning practices within and …
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Harnessing the Power of Chatbot Social Conversations

Monday August 8, 2022

Artificial intelligence (AI) is here to stay, with chatbots as a particularly ubiquitous form of it. Chatbots are automated virtual assistants that can be programmed to interact with humans in …
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Sri Kalyanaraman and CJC Alum Comment on Their Virtual Reality Loggerhead Turtle Project

Wednesday July 27, 2022

Sri Kalyanaraman, University of Florida College of Journalism and Communications (UFCJC) Journalism professor and director of the Media Effects and Technology Lab, and Daniel Pimentel, Ph.D. 2020, …
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Societal Issues and User Experience and Engagement Dominated Human-Machine Communication Research Over the Past Decade

Wednesday June 29, 2022

The field of human-machine communication (HMC) has grown exponentially over the past 10 years with the advancement of new artificial intelligence technology. Research on HMC, which has become …
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Yang Feng to Join CJC this Fall as an Advertising Associate Professor in Artificial Intelligence

Wednesday May 18, 2022

The University of Florida College of Journalism and Communications today announced that Dr. Yang Feng will be joining the College this fall as Advertising Associate Professor in Artificial …
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Consumers’ Perception of Artificial Intelligence Applications in Marketing Communication

Wednesday March 9, 2022

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or …
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Man vs. Machine: Human Responses to AI

Thursday February 10, 2022

As artificial intelligence (AI) technology has advanced, its use has expanded to a range of industries, including broadcast news. AI could be used in place of a human weather newscaster, for example, …
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How Human-Like Should Social Robots Be?

Monday February 7, 2022

Social robots today are a $2 billion industry, which is expected to grow to $11 billion by 2026. While some believe that social robots are just human-like versions of voice assistants like Siri and …
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Video: Using AI to Improve Communication with Social Robots

Wednesday October 20, 2021

The primary function of “social robots” is to facilitate communication with humans, and is being applied in a variety of industries, including education and physical and mental health. …
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Video: Doctoral Student Fanjue Liu Discusses AI-Enabled Virtual Assistants as Social Actors

Thursday September 16, 2021

University of Florida College of Journalism and Communications doctoral student Fanjue Liu is exploring how AI-enabled virtual assistants, like Alexa or Siri, can mitigate feelings of loneliness and …
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Video: Doctoral Student Yoo Jin Chung Discusses AI-Enabled Virtual Influencers on Social Media

Friday September 10, 2021

Doctoral student Yoo Jin Chung is in her final year of doctoral program in advertising, working on a dissertation that explores social media users parasocial relationship with virtual influencers. …
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Jasmine McNealy Discusses How Students Can Help Create Responsible Technology

Monday June 21, 2021

Jasmine McNealy, University of Florida College of Journalism and Communications Media Production, Management, and Technology Associate Professor and Associate Director of the Marion B. Brechner First …
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Video: Dr. Kun Xu Discusses Social Cues in Human-Machine Interactions

Tuesday June 15, 2021

Dr. Kun Xu, University of Florida College of Journalism and Communications assistant professor in emerging media in the Department of Media Production, Management and Technology, was interviewed on …
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There is No Trolley Problem

Tuesday June 1, 2021

On May 13, Jasmine McNealy, University of Florida College of Journalism and Communications Telecommunication associate professor and and associate director of the Marion B. Brechner First Amendment …
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Language, Modality, and Mobile Media Use Experiences: Social Responses to Smartphone Cues in a Task-Oriented Context

Tuesday May 4, 2021

The growing technological sophistication of smartphones has transformed them from merely communication devices to essential companions that we interact with throughout the day. With people’s …