Algorithms and Health Misinformation: A Case Study of Vaccine Books on Amazon

Wednesday August 5, 2020

Many technology companies use algorithms to determine what content should be presented to users based on their previous behavior and preferences.  But the technology can create a dangerous feedback loop of reinforcing misinformation: the more you click on a subject, the more recommendations for that subject occur, thus creating the illusion that the more you see something, the more it must be true.

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