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University of Florida

Atlas Lab

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Nathan Carpenter and UFCJC Graduate Student Author Chapters for New Public Relations and Strategic Communications Textbook

Friday November 22, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, and UFCJC graduate student Chris DeFelice have authored chapters in Public Relations and …
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Collecting and Analyzing Fediverse Data

Tuesday October 22, 2024

Friday, October 25th.
Join us in the Atlas Lab for an introduction to collecting and analyzing Fediverse data - including Bluesky and Mastodon - using the R programming language.

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IOC’s Positive Social Media Shift: Paris 2024 Online Reactions

Friday September 6, 2024

UFCJC’s Roxane Coche and Nathan Carpenter collaborated on an analysis of social media posts during the 2024 Paris Olympics. 

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Roxane Coche and Nathan Carpenter Review Effectiveness of New Paris 2024 Olympic Social and Digital Media Guidelines

Tuesday August 27, 2024

University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology Associate Professor and Department Chair Roxane Coche and Nathan Carpenter, UFCJC …
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UFCJC Faculty to Speak at FPRA Ocala Chapter Communicators Conference

Friday April 26, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications Atlas Lab director, Myiah Hutchens, UFCJC Public Relations associate professor and chair, and Andrew Selepak, UFCJC …
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Super Bowl Ads from Google and State Farm Resonate with Gen Z

Monday February 12, 2024

Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold Schwarzenegger were big hits among Gen Z, according to survey responses collected during fifth annual “Brand …
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Nathan Carpenter Co-Authors Textbook on Social Media Research Methods

Wednesday November 8, 2023

Nathan Carpenter, director of the Atlas Social Media Listening Lab at the University of Florida College of Journalism and Communications, is the co-author of Social Media Research Methods recently …
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Into to Social Media Listening Workshop-Open to ALL CJC Students, Faculty, and Staff!!

Friday October 27, 2023

Bring a laptop to this hands-on session that will teach you the fundamentals of social media listening. You’ll get FREE trial access to the Talkwalker social listening platform and training from the Atlas Lab Director, Nathan Carpenter.

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Game Day Data Battle: A Fanalytics Face-Off

Wednesday September 13, 2023

As football fans watch the Tennessee Volunteers face off against the Florida Gators on the gridiron, another set of competitors will be charging out onto the digital playing field.

This first-ever Game Day Data Battle features Florida’s brand-new Atlas Lab taking on veteran Tennessee’s Adam Brown Social Media Command Center in a competition to produce the best game day social media analysis. Teams from each lab will be listening in on conversations about the September 16 matchup to determine social media winners across several categories. Join us in the Atlas Lab on Saturday, september 16th at 6pm.

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Atlas Lab Open House – Friday September 1st @ 1 PM

Tuesday August 29, 2023

Drop by the brand-new Atlas Lab in Weimer G037 to learn more about the CJC’s brand new state-of-the-art social listening lab for demonstrations of listening software and information on student involvement opportunities and future events. Open to students and graduate students.

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Analytics in the Atlas Lab – Florida @ Utah Football Watch Party

Tuesday August 29, 2023

Join us in the new Atlas Lab for an evening of fun and data analysis as we watch Florida Football at Utah and use state-of-the-art tools such as Netbase and Talkwalker to unpack the social media conversation about the game. Open to all CJC students and faculty. Open to students and graduate students.

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