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University of Florida

Atlas Lab

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Collecting and Analyzing Fediverse Data

Tuesday October 22, 2024

Collecting and Analyzing Fediverse Data Friday, October 25, Atlas Lab, 4-5:30 PM (Weimer G037)  Join us in the Atlas Lab for an introduction to collecting and analyzing Fediverse data – …
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IOC’s Positive Social Media Shift: Paris 2024 Online Reactions

Friday September 6, 2024

The University of Florida College of Journalism and Communications’ Roxane Coche, Media Production, Management, and Technology associate professor and department chair, and Nathan Carpenter, …
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Roxane Coche and Nathan Carpenter Review Effectiveness of New Paris 2024 Olympic Social and Digital Media Guidelines

Tuesday August 27, 2024

University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology Associate Professor and Department Chair Roxane Coche and Nathan Carpenter, UFCJC …
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UFCJC Faculty to Speak at FPRA Ocala Chapter Communicators Conference

Friday April 26, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications Atlas Lab director, Myiah Hutchens, UFCJC Public Relations associate professor and chair, and Andrew Selepak, UFCJC …
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Super Bowl Ads from Google and State Farm Resonate with Gen Z

Monday February 12, 2024

Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold Schwarzenegger were big hits among Gen Z, according to survey responses collected during fifth annual “Brand …
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Nathan Carpenter Co-Authors Textbook on Social Media Research Methods

Wednesday November 8, 2023

Nathan Carpenter, director of the Atlas Social Media Listening Lab at the University of Florida College of Journalism and Communications, is the co-author of Social Media Research Methods recently …
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Into to Social Media Listening Workshop-Open to ALL CJC Students, Faculty, and Staff!!

Friday October 27, 2023

The Atlas Lab invites you to attend an Intro to Social Media Listening Workshop on Friday, November 3, 1:00 – 2:30PM in the Atlas Lab (Weimer G033). Bring a laptop to this hands-on session that …
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Game Day Data Battle: A Fanalytics Face-Off

Wednesday September 13, 2023

  As football fans watch the Tennessee Volunteers face off against the Florida Gators on the gridiron, another set of competitors will be charging out onto the digital playing field. This …
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Atlas Lab Open House – Friday September 1st @ 1 PM

Tuesday August 29, 2023

Atlas Lab Open House Friday, September 1 Weimer G037 1:00 – 3:00 PM Drop by the brand-new Atlas Lab in Weimer G037 to learn more about the CJC’s brand new state-of-the-art social listening lab …
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Analytics in the Atlas Lab – Florida @ Utah Football Watch Party

Tuesday August 29, 2023

Join us in the new Atlas Lab for an evening of fun and data analysis as we watch Florida Football at Utah and use state-of-the-art tools such as Netbase and Talkwalker to unpack the social media …