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University of Florida

Benjamin Johnson

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How New Fathers Respond to “Dadvertising”

Sunday March 13, 2022

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience.

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Benjamin Johnson Co-Authors Article on Social Comparison and Envy on Social Media

Monday February 21, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Social Comparison and Envy on Social Media: A Critical …
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Study Finds “Doomscrolling” is a New, Unique Behavior

Friday February 4, 2022

A new University of Florida  study has found that “doomscrolling” — a term used to describe the concept of binging on negative news — is a new and unique behavior, and not just another trendy, clickbaity phrase.

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Benjamin Johnson Co-Authors Two Articles in a Technology, Mind and Behavior Special Collection

Thursday January 13, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of two articles published in “Technology in a Time of Social …
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Three Research Articles Examine Effects of Social Media Influencer Authenticity

Tuesday January 11, 2022

Companies are increasingly sponsoring social media influencers to promote their brand.  While the effects of sponsorship disclosures on social media have been tested in advertising research, the effects of disclosures about integrity and impartiality are relatively unknown.

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Benjamin Johnson and CJC Doctoral Candidate Co-Author Article on Instagram Influencer Posts

Tuesday October 12, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, and doctoral candidate Susanna Lee, are the co-authors of “Are They Being …
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Benjamin Johnson, CJC Alumna and Students Author Article on Social Media Influencer Credibility

Sunday August 29, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Credible Influencers: Sponsored YouTube Personalities and …
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Benjamin Johnson Comments on the Proliferation of Film and Program Spoilers

Tuesday June 29, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is quoted in “How Trying to Avoid Spoilers in 2021 Became Futile” published on …
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CJC Faculty and Doctoral Students Receive 2021 AEJMC Advertising Division Top Paper Awards

Wednesday June 2, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass …
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When People Compare Themselves to Their Social Media Friends, It Can Help or Hurt Their Feelings

Thursday May 13, 2021

Does social media use lead to greater life satisfaction or self-esteem? Does it lead to better moods? When does social media use lead to positive or negative emotional responses? This research explores the specific motives behind social media use in order to determine its actual effects.

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Benjamin Johnson and CJC Doctoral Students Co-Author Article on Impartial Endorsements on Social Media Platforms

Wednesday May 12, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, CJC doctoral students Susanna Lee and Ben Vollmer and Cen April Yue, Ph.D. 2020, …
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Benjamin Johnson Authors Article on a Social Comparison of Social Media

Wednesday March 31, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of “Look Up, Look Down: Articulating Inputs and Outputs of Social …
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Benjamin Johnson Co-Authors Book Chapter on New Theoretical Model for Motivations for Story Engagement

Monday February 15, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is a co-author of “Stories Enlarge the Experience of Self: Evidence for the …
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Benjamin Johnson Co-Authors Article on New Leadership and Priorities for Media Psychology Journal

Wednesday February 3, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is a co-author of “Overcoming Challenges and Leveraging Opportunities” published …
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Benjamin Johnson Comments on the Popularity of Spoilers

Tuesday December 22, 2020

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is quoted in “Spoiler Alert: Spoilers Can Be Good for Business” published on …
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Media for Coping During COVID-19 Social Distancing: Stress, Anxiety, and Psychological Well-Being

Tuesday December 22, 2020

The global COVID-19 pandemic has caused anxiety and stress in most people, but college students specifically have had to learn to cope with uncertainty and upheaval from their normal routine. Researchers found that the more anxiety a student experiences, generally, the more media they consume to combat their weariness.

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Benjamin Johnson Co-Authors Article on College Student Media Use While Coping with COVID-19

Tuesday November 10, 2020

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Media for Coping During COVID-19 Social Distancing: Stress, …
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Online Products and Consumers: Partisan Ratings and Mechanisms for Affective Polarization

Wednesday October 14, 2020

Can star ratings for political content on platforms like Amazon alter our feelings towards others with similar or opposing political preferences? When we see ratings that disagree with our own, are we more likely to believe the ratings are manipulated? New research indicates that exposure to counter-attitudinal ratings contribute to polarization.

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Benjamin Johnson Co-Authors Article on How Partisan Book Ratings Impact Consumer Decisions

Tuesday August 11, 2020

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Online Products and Consumers: Partisan Ratings and Mechanisms …
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Benjamin Johnson Selected as a Special Issue Editor for Psychology of Popular Media Journal

Tuesday July 21, 2020

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, was selected as one of three special issue editors for “This is (Not) Fine,” an …
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Self-Control and Need Satisfaction in Primetime: Television, Social Media, and Friends

Monday April 27, 2020

Spending time watching TV, hanging out with friends or scrolling through social media can be viewed as a waste of time and energy. But what if the use of this leisure time actually helps improve self-control (e.g. capacity to self-regulate behavior) and can satisfy intrinsic psychological needs (autonomy, competence, and relatedness)?

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Benjamin Johnson Co-Authors Article on Self-Control and Media Usage

Thursday April 16, 2020

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Self-Control and Need Satisfaction in Primetime: Television, …
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Benjamin Johnson Selected as Co-Editor of Media Psychology

Friday February 21, 2020

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, was selected as one of four co-editors of Media Psychology, one of the leading …
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Benjamin Johnson Comments on His Research on Movie and Television Spoilers

Wednesday November 13, 2019

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is quoted in “The Case for Spoilers” published on Vox.com. Johnson and Judith E. …