Benjamin Vollmer Archives

Benjamin Vollmer

AI- or Human-Written Scripts? It May Not Make a Difference to Viewers

Monday August 28, 2023

The Hollywood writers and actors strike has dominated the news this summer. The use — or misuse — of generative artificial intelligence lies at the heart of the matter. SAG-AFTRA and the Writers …

Scholars Explore Audience Perception of Machine Script Writers, and Streaming Media Psychology

Wednesday July 5, 2023

A new study has found that audiences perceive human writers to be more authentic than machine authors. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral …

Three Research Articles Examine Effects of Social Media Influencer Authenticity

Tuesday January 11, 2022

Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, …