The Impact of Fake News on Its Sponsor’s Brand Trust

Friday April 30, 2021

Fake news is on the rise. And it can be profitable. More than 100 fake news websites existed during the 2016 U.S. presidential election, with many sites making $2,500 or more a day from advertising sponsorship. But what is the risk for brands who, intentionally or unknowingly, sponsor content on those sites?

…