Multiracial Families in Advertising: Exploring the Impact on Emerging Adult Consumers

Friday May 17, 2024

A new study sheds light on how emerging adult consumers respond to advertisements featuring multiracial families and the factors that influence their attitudes and purchase intentions.

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Study: Inclusion of Multiracial Families in Advertising Can Contribute to a Positive Attitude Toward the Ads and the Brand

Thursday April 18, 2024

A new study has found that the use of multiracial families in advertising can promote a positive attitude toward the ad as well as the brand and purchase intention. The findings by University of Florida College of Journalism and Communications (UFCJC) …

New Study Validates Scale to Measure Sexual Stereotyping of Female Journalists

Sunday April 14, 2024

A new study has validated a scale for measuring the prominent stereotype that female journalists have sex with their sources. The findings by Frank Waddell, University of Florida College of Journalism and Communications Journalism associate professor, and …

Hesitancy in the Home: The Relationship Between Family Communication Patterns and Willingness to Talk About Covid-19 Vaccination

Wednesday June 28, 2023

Family dynamic plays an important role in discussions about vaccination and the level of trust in sources of information about the COVID-19 vaccine.

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Are You Satisfied? Examining Positive Interaction and Satisfaction in Romantic Relationships

Monday June 5, 2023

Love might seem more art than science, but there is data behind matters of the heart. Researchers at the University of Florida found that affectionate communication plays a pivotal role in relationship satisfaction.

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Study: Family Conversations Can Help in the Fight Against Vaccine Hesitancy

Wednesday January 4, 2023

A new study has found that considering family conversation patterns in the fight against vaccine hesitancy is critical. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral students Chelsea Moss and Shelby Thomas, …

Exploring Roles and Identity in Disney’s “Encanto”

Monday October 24, 2022

Contemporary Disney movies act as a primary source of family role portrayals. By watching Disney movies like “Encanto” together, families can observationally learn how to navigate roles within their own families.

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Two UFCJC Doctoral Students Receive 2022 NCA Douglas P. Cushman Memorial Award

Monday October 3, 2022

Two University of Florida College of Journalism and Communications (UFCJC) doctoral students are the recipients of the prestigious 2022 National Communication Association (NCA) Douglas P. Cushman Memorial Award. Chelsea Moss and Taylor Vasquez were honored …

Frank Waddell and Four CJC Doctoral Students Receive Awards in 2021 AEJMC Top Paper Competitions

Monday May 17, 2021

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor and four CJC doctoral students are the recipients of top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). …

CJC Faculty, Staff and Students to Participate in BEA 2021 Virtual Annual Conference

Wednesday April 7, 2021

Four University of Florida College of Journalism and Communications (CJC) faculty, staff and students will be participating in the BEA 2021 Virtual Annual Conference, to be held April 12-16. BEA is the premiere international academic media organization …