Study: Positive and Negative Conversations Can Help or Hinder the Outcome of Femvertising Digital Campaigns

Wednesday November 29, 2023

A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, …

Solving Gender Inequality? Leave That to the Kids, Ads Say

Monday July 19, 2021

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. But new research considers ways that these seemingly positive advertisements can be harmful to feminist agendas.

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