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University of Florida

Frank Waddell

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Four UFCJC Faculty Included in 2024 Stanford Top 2% Scientists List

Monday October 7, 2024

Four University of Florida College of Journalism and Communications faculty have been included in the 2024 Stanford University Top 2% Scientists List that shows which scientists have had the biggest …
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New Study Validates Scale to Measure Sexual Stereotyping of Female Journalists

Sunday April 14, 2024

A new study has validated a scale for measuring the prominent stereotype that female journalists have sex with their sources. The findings by Frank Waddell, University of Florida College of …
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What Does TV Teach Us about Transracial Adoption?

Tuesday January 30, 2024

As Netflix welcomes NBC’s beloved series “This Is Us” to its platform, the spotlight shines on Randall, the adopted Black son of a white couple that is at the heart of the show. For many …
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Frank Waddell Receives KTA Research Grant to Investigate Audience Expectations for AI-Generated News

Thursday October 19, 2023

Frank Waddell, University of Florida College of Journalism and Communications Journalism associate professor, will receive a $1,000 research grant from the college honor society Kappa Tau Alpha to …
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Hesitancy in the Home: The Relationship Between Family Communication Patterns and Willingness to Talk About Covid-19 Vaccination

Wednesday June 28, 2023

To vaccinate or not to vaccinate—that was the question for many families early in the pandemic. With the COVID vaccine highly politicized and paired with preexisting vaccine hesitancy, researchers …
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Study: Family Conversations Can Help in the Fight Against Vaccine Hesitancy

Wednesday January 4, 2023

A new study has found that considering family conversation patterns in the fight against vaccine hesitancy is critical. The findings by University of Florida College of Journalism and Communications …
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What Journalists Can Learn from Media Coverage of Immigrants in North Carolina

Sunday November 27, 2022

Define American released a new body of research on immigration and local news – “Reimagining Immigration News: North Carolina’s Case for the Nation” – that gives journalists in every state …
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The Center for Public Interest Communications Collaborates on Project to Study Inclusive Coverage of Immigrant Communities

Wednesday November 9, 2022

Define American and the Center for Public Interest Communications at the University of Florida College of Journalism and Communications (UFCJC) collaborated to produce a new body of research on …
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Frank Waddell’s Research Passion Profiled by His Alma Mater

Wednesday July 13, 2022

Frank Waddell, University of Florida College of Journalism and Communications Journalism associate professor, is featured in “Media and News Research The Route for School of Communications …
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The Effect of Documentary and Fictional Narratives on Dehumanization of Refugees and Stereotype Reversal

Tuesday May 17, 2022

The topic of refugees continues to be a polarizing one in the United States, often fueled by the media and its representation of displaced individuals. In a new study, University of Florida College …
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Frank Waddell, Ann Christiano and Annie Neimand Co-Author Article on Using Documentary Portrayals to Change Negative Attitudes Toward Refugees

Thursday April 28, 2022

Frank Waddell, University of Florida College of Journalism and Communications Journalism associate professor, Center for Public Interest Communications Director Ann Christiano, Center Research …
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Frank Waddell Comments on the Effect of Reader Comments on Newspaper Stories

Thursday November 4, 2021

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is quoted in “Don’t Read the Comments? For News Sites, it Might be Worth the …
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On-screen Stereotypes of Female Journalists Feed a “Vicious Cycle” of Sexism

Tuesday June 15, 2021

This story, written by Alisson Clark, originally appeared in UF News on June 10, 2021. Illustration by Allie Schutt. When a fictional female journalist appears on screen, chances are she’s about to …
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Frank Waddell and Four CJC Doctoral Students Receive Awards in 2021 AEJMC Top Paper Competitions

Monday May 17, 2021

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor and four CJC doctoral students are the recipients of top paper awards from the Association …
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Frank Waddell Named a 2020 Journal of Media Psychology Distinguished Reviewer

Wednesday March 31, 2021

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, was named a 2020 “Distinguished Reviewer” by the Journal of Media Psychology. The …
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Dr. Frank Waddell: How Technology is Affecting Trust in News

Tuesday September 15, 2020

University of Florida College of Journalism and Communications (UFCJC) Assistant Professor Frank Waddell, was interviewed on Sept. 10, 2020 by UFCJC Executive Director of External Relations Randy …
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The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising

Tuesday August 18, 2020

Advertisers are increasingly turning to video ad customization to engage consumers in their products. Past research found that found that brands using video advertising that allow for customer choice …
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Frank Waddell Co-Authors Article on Ad Customization Effectiveness for Online Video Advertising

Tuesday July 28, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is the co-author of “The Impact of Ad Customization and Content Transportation on the …
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Frank Waddell Receives Mass Communication and Society Top Reviewer Award

Tuesday July 7, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received one of two Mass Communication and Society “Top Reviewer” awards. The …
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Frank Waddell Receives JMCQ 2019 Article of the Year Award

Friday May 29, 2020

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, has received the Journalism and Mass Communications Quarterly (JMCQ) 2019 Outstanding …
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Frank Waddell Comments on the Effect Social Media Bots Have on Democracy

Friday August 23, 2019

Frank Waddell, University of Florida College of Journalism and Communications Advertising assistant professor, was quoted in “Social Media Bots Are Damaging Our Democracy” published in Engadget …
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Study Finds Troubling Trends in Virtual Reality Research

Wednesday July 31, 2019

Virtual reality (VR) technology and applications have exploded over the past several years, with estimates of VR growing to a $160 billion industry by 2023. Academic research on virtual reality is …
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Frank Waddell Comments on Online Newspaper Comments Sections

Friday May 3, 2019

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, was quoted in “Killing Comments Won’t Cure Our Toxic Internet Culture” published on …
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Frank Waddell Comments on Military Retail Outlets Featuring Sports on Their In-Store Televisions

Tuesday April 16, 2019

Frank Waddell, University of Florida College of Journalism and Communications Journalism assistant professor, is quoted in “Retailer on Military Bases Says TV News Is Too ‘Divisive.’ Its …