Skip to main content
University of Florida

Heidi Makady

...

Study: User Understanding Can Lead to a Positive Attitude Toward AI-Enabled Technologies

Monday April 8, 2024

A new study has found that perceived AI ethics can play a vital role in mediating between self-efficacy and technological factors and lead to a more positive attitude toward AI technologies. The …
...

Study: Frequent Consumption of AI-Related News Can Lead to Increased AI Literacy and Support of AI Policies and Regulation

Tuesday January 2, 2024

A new study has found that frequent consumption of artificial intelligence (AI)-related news amplifies political discussion about AI and leads to increased AI literacy and support of AI policies and …
...

Societal Issues and User Experience and Engagement Dominated Human-Machine Communication Research Over the Past Decade

Wednesday June 29, 2022

The field of human-machine communication has grown exponentially over  the past 10 years with the advancement of new artificial intelligence technology. Research on HMC has also exploded focusing on both the technology itself and the implications for users and society.

 

…
...

Solving Gender Inequality? Leave That to the Kids, Ads Say

Monday July 19, 2021

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. But new research considers ways that these seemingly positive advertisements can be harmful to feminist agendas.

…
...

Kasey Windels and CJC Doctoral Student Co-Author Article on Postfeminist Discourse in Advertising

Tuesday July 6, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and CJC doctoral student Heidi Makady are the co-authors of “Defining Gender Equality …
...

CJC Doctoral Student Receives an AEJMC Electronic News Division Top Paper Award

Tuesday May 25, 2021

Heidi Makady, University of Florida College of Journalism and Communications doctoral student, is the recipient of the second place student paper award in the Electronic News Division from the …