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Huan Chen

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Huan Chen and Benjamin Johnson Join Journal of Advertising Editorial Review Board

Friday May 6, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, and Benjamin Johnson, Advertising assistant professor, have been named to the Journal of …
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Consumers’ Perception of Artificial Intelligence Applications in Marketing Communication

Wednesday March 9, 2022

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear.

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Huan Chen, Sylvia Chan-Olmsted and CJC Graduate Students Co-Author Article on Consumers’ Perceptions of AI Applications

Thursday February 3, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media …
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Jordan Alpert To Present Vaping and Instagram Research During Aug. 26 Webinar

Monday August 23, 2021

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, will present the findings of his recent article “Vaping and Instagram: A Context …
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How Consumers React to Woke Advertising

Monday June 14, 2021

As brands increasingly acknowledge social issues in their advertising, researchers wanted to know how use of social media affects consumers’ responses to a social media-based advertising campaign designed to incorporate the concept of a woke mindset.

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CJC Faculty and Doctoral Students Receive 2021 AEJMC Advertising Division Top Paper Awards

Wednesday June 2, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass …
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Huan Chen Co-Authors Article on Woke Advertising Study

Tuesday June 1, 2021

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “How Consumers react to Woke Advertising: Methodological Triangulation …
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Vaping and Instagram: A Content Analysis of e-Cigarette Posts Targeted at Young Adults

Friday May 14, 2021

Vaping has skyrocketed over the past several years, particularly among 18–24-year-olds, and the effects can be negative. Social media has become a major channel for promoting vaping, and new research examines the characteristics of these promotional social media posts.

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Research and Insights: Fairness in Information Access Through Culturally Competent AI Systems

Saturday April 3, 2021

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

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Fairness in Information Access Through Culturally Competent AI Systems

Saturday April 3, 2021

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

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CJC Faculty and Doctoral Students Co-Author Article on Vaping and Instagram

Monday March 22, 2021

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, Advertising Associate Professor Huan Chen, doctoral students Yoo Jin Chung and Yu Angela …
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An Expert With Whom I Can Identify: The Role of Narratives in Influencer Marketing

Wednesday December 16, 2020

Social media influencers are driving engagement with the promise of an intimate look inside their lives and relationships all while pushing varying goods and services. Advertising Associate Professor Huan Chen and colleagues wanted to explore what strategies and tactics by social media influencers were most effective.

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Huan Chen and Sylvia Chan-Olmsted Receive UF AI Research Catalyst Award

Monday December 7, 2020

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, CJC Telecommunication professor and Media Consumer Research director, …
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Huan Chen Co-Authors Article on the Role of Social Media Influencers

Wednesday October 21, 2020

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is co-author of “An Expert With Whom I Can Identify: The Role of Narratives in Influencer …
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Self-Presentation and Interactivity: Luxury Branding on Social Media

Tuesday August 18, 2020

Social media has become an increasingly critical component of luxury brand’s marketing strategy. Using social media platforms can establish a brand’s social presence, enhance its brand personality, and enable interaction with current and prospective customers. This research explored what aspects of social media advertising has the most significant influence on luxury brand consumers.

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Huan Chen Receives Prestigious National Science Foundation Grant and AAA Research Fellowship Award

Wednesday January 22, 2020

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, has been awarded a $350,000 National Science Foundation (NSF) grant. As co-principal …
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Jordan Alpert, Huan Chen and Alyssa Jaisle Author Article on E-Cigarette Promotion on Twitter

Thursday November 7, 2019

University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and Alyssa Jaisle, Ph.D. 2019, are the authors …
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“Big Data is Not the Answer to Everything”: Advertising Practitioners’ Perception of Big Data

Friday October 18, 2019

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising industry, in particular, recognizes the data gold mine, but faces challenges in how to effectively use that data to benefit clients and consumers.

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Huan Chen Co-Authors Article on the Explosion of Big Data in the Advertising Industry

Thursday October 10, 2019

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Big Data is Not the Answer to Everything: Advertising …
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E-Cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages

Wednesday October 2, 2019

There are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping – among young adults has reached “an epidemic proportion.” Recently, there have been several deaths associated with vaping.

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Jordan Alpert, Huan Chen and Kelsy-Ann Adams Author Article on E-cigarettes and Social Media Promotion

Monday September 16, 2019

University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and doctoral student Kelsy-Ann Adams are the …
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Huan Chen and Jasmine McNealy Promoted to Associate Professors

Tuesday June 25, 2019

University of Florida College of Journalism and Communications (UFCJC) Advertising Assistant Professor Huan Chen and Telecommunication Assistant Professor Jasmine McNealy have been granted tenure and …
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Engagement and Visibility Key to Effective Product Placement in Virtual Reality Videos

Tuesday June 11, 2019

The popularity and availability of VR videos is rapidly increasing, with more than one million subscribers to YouTube’s VR channels. While marketers have experimented with product placement in VR videos, little is known empirically if it is an effective strategy for brands.

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Huan Chen Co-Authors Article on Advertising Practitioners’ Perceptions of Creativity

Wednesday May 8, 2019

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Americanized or Localized: A Qualitative Study on Chinese Advertising …