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Huan Chen

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Huan Chen, Sylvia Chan-Olmsted and CJC Graduate Students Co-Author Article on Consumers’ Perceptions of AI Applications

Thursday February 3, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media …
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Jordan Alpert To Present Vaping and Instagram Research During Aug. 26 Webinar

Monday August 23, 2021

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, will present the findings of his recent article “Vaping and Instagram: A Context …
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How Consumers React to Woke Advertising

Monday June 14, 2021

The term “woke” is relatively new. To be woke means to become aware of social issues, such as discrimination, injustice, and stereotypes. Woke advertising is when brands capitalize on these …
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CJC Faculty and Doctoral Students Receive 2021 AEJMC Advertising Division Top Paper Awards

Wednesday June 2, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass …
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Huan Chen Co-Authors Article on Woke Advertising Study

Tuesday June 1, 2021

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “How Consumers react to Woke Advertising: Methodological Triangulation …
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Vaping and Instagram: A Content Analysis of e-Cigarette Posts Targeted at Young Adults

Friday May 14, 2021

The use of electronic nicotine delivery systems, or vaping, has skyrocketed over the past several years, particularly among 18–24-year-olds, in what the Federal Drug Administration has called an …
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Research and Insights: Fairness in Information Access Through Culturally Competent AI Systems

Saturday April 3, 2021

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness …
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Fairness in Information Access Through Culturally Competent AI Systems

Saturday April 3, 2021

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, …
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CJC Faculty and Doctoral Students Co-Author Article on Vaping and Instagram

Monday March 22, 2021

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, Advertising Associate Professor Huan Chen, doctoral students Yoo Jin Chung and Yu Angela …
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An Expert With Whom I Can Identify: The Role of Narratives in Influencer Marketing

Wednesday December 16, 2020

Advertisers and marketer are increasingly using social media influencers to promote their products on platforms, particularly on Instagram. The influencers are driving engagement with the promise of …
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Huan Chen and Sylvia Chan-Olmsted Receive UF AI Research Catalyst Award

Monday December 7, 2020

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, CJC Telecommunication professor and Media Consumer Research director, …
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Huan Chen Co-Authors Article on the Role of Social Media Influencers

Wednesday October 21, 2020

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is co-author of “An Expert With Whom I Can Identify: The Role of Narratives in Influencer …
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Self-Presentation and Interactivity: Luxury Branding on Social Media

Tuesday August 18, 2020

Social media has become an increasingly critical component of luxury brand’s marketing strategy.  Using social media platforms can establish a brand’s social presence, enhance its brand …
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Huan Chen Receives Prestigious National Science Foundation Grant and AAA Research Fellowship Award

Wednesday January 22, 2020

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, has been awarded a $350,000 National Science Foundation (NSF) grant. As co-principal …
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Jordan Alpert, Huan Chen and Alyssa Jaisle Author Article on E-Cigarette Promotion on Twitter

Thursday November 7, 2019

University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and Alyssa Jaisle, Ph.D. 2019, are the authors …
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“Big Data is Not the Answer to Everything”: Advertising Practitioners’ Perception of Big Data

Friday October 18, 2019

As ever-advancing digital technology spews more and more data about consumers, some industries are struggling with how to effectively collect, sort, interpret, and use big data. The advertising …
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Huan Chen Co-Authors Article on the Explosion of Big Data in the Advertising Industry

Thursday October 10, 2019

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is the co-author of “Big Data is Not the Answer to Everything: Advertising …
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E-Cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages

Wednesday October 2, 2019

There are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping – among young adults …
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Jordan Alpert, Huan Chen and Kelsy-Ann Adams Author Article on E-cigarettes and Social Media Promotion

Monday September 16, 2019

University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and doctoral student Kelsy-Ann Adams are the …
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Huan Chen and Jasmine McNealy Promoted to Associate Professors

Tuesday June 25, 2019

University of Florida College of Journalism and Communications (UFCJC) Advertising Assistant Professor Huan Chen and Telecommunication Assistant Professor Jasmine McNealy have been granted tenure and …
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Engagement and Visibility Key to Effective Product Placement in Virtual Reality Videos

Tuesday June 11, 2019

Virtual reality (VR) videos that offer high engagement and visual prominence can be an effective environment for product placement, according to new research published in the Journal of Business …
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Huan Chen Co-Authors Article on Advertising Practitioners’ Perceptions of Creativity

Wednesday May 8, 2019

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Americanized or Localized: A Qualitative Study on Chinese Advertising …
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UF College of Journalism and Communications Annual Banquet Honors the Best and the Brightest

Saturday April 13, 2019

The University of Florida College of Journalism and Communications honored outstanding alumni, faculty, staff and graduate and undergraduate students during its annual awards banquet on April 12, …
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Huan Chen Receives 2019 McGraw-Hill Distinguished Scholar Award

Wednesday February 6, 2019

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, will receive a McGraw-Hill Distinguished Scholar Award at the 2019 Ethnographic & …