Influencer Marketing and Social Commerce

Tuesday November 15, 2022

Many brands are launching formal partnerships with social media influencers to drive online engagement and higher sales. Researchers explored how influencer community and influencer–follower relationships might facilitate consumers’ usage intent toward social commerce.

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Study: Social Commerce Has the Potential to Help Those Who Seek to Leverage the Persuasive Power of Influencers

Thursday September 15, 2022

A new study has found that social commerce holds great potential for platforms, consumers, influencers, and brands who seek to leverage the persuasive power of influencers. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and …