Hyehyun Julia Kim Archives

Hyehyun Julia Kim

UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual …

UFCJC Scholars, Doctoral Student and Alumna Honored with 2023 Emerald Literati Outstanding Paper Award

Thursday August 31, 2023

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, …

Influencer Marketing and Social Commerce

Tuesday November 15, 2022

As popular social media channels expand their platforms as engines of commerce, the presence of influencers on these platforms has increased. As a result, many brands are launching formal …

Study: Social Commerce Has the Potential to Help Those Who Seek to Leverage the Persuasive Power of Influencers

Thursday September 15, 2022

A new study has found that social commerce holds great potential for platforms, consumers, influencers, and brands who seek to leverage the persuasive power of influencers. The findings by Sylvia …