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How Instagram Algorithms Can Impact Influencer Following and Endorsement Effectiveness

Monday January 29, 2024

This research explores the potential link between the perceived behavioral norm of following influencers on Instagram and the effectiveness of influencer marketing on the platform.

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Jordan Alpert To Present Vaping and Instagram Research During Aug. 26 Webinar

Monday August 23, 2021

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, will present the findings of his recent article “Vaping and Instagram: A Context …
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Vaping and Instagram: A Content Analysis of e-Cigarette Posts Targeted at Young Adults

Friday May 14, 2021

Vaping has skyrocketed over the past several years, particularly among 18–24-year-olds, and the effects can be negative. Social media has become a major channel for promoting vaping, and new research examines the characteristics of these promotional social media posts.

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Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Tuesday June 30, 2020

Instagram continues to be one of the fastest growing social networks and currently has more than one billion users. While Instagram has not been a focus of investigations into misinformation, it has not been immune to bad actors. And the nature of the Instagram platform, for example the inability to link to credible sources, makes establishing authenticity problematic.

 

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CJC Students Participate in The Washington Post and Instagram Midterm Elections Video Project

Friday October 5, 2018

Three University of Florida College of Journalism and Communications student journalists were selected to participate in a collaborative midterm elections video project hosted by The Washington Post …
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Andrew Selepak Comments on the Value of Social Media for Restaurants and Health and Fitness

Thursday May 3, 2018

Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program in social media, was quoted in “Five Clever Ways Restaurants Can Use …
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Why People Use Instagram and What Brands Can Learn

Tuesday November 28, 2017

Instagram “should make consumers feel good about themselves,” says Huan Chen, assistant professor of Advertising, in a new study on how young consumers experience Instagram and their perceptions of marketing on the platform.

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