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How Instagram Algorithms Can Impact Influencer Following and Endorsement Effectiveness

Monday January 29, 2024

We’ve all heard the old rhetorical question about our friends and jumping off of bridges, but here’s a new one for the era of social media: if all of your friends followed influencers on …
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Jordan Alpert To Present Vaping and Instagram Research During Aug. 26 Webinar

Monday August 23, 2021

Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, will present the findings of his recent article “Vaping and Instagram: A Context …
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Vaping and Instagram: A Content Analysis of e-Cigarette Posts Targeted at Young Adults

Friday May 14, 2021

The use of electronic nicotine delivery systems, or vaping, has skyrocketed over the past several years, particularly among 18–24-year-olds, in what the Federal Drug Administration has called an …
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Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Tuesday June 30, 2020

Instagram continues to be one of the fastest growing social networks and currently has more than one billion users. While Instagram has not been a focus of investigations into misinformation, it has …
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CJC Students Participate in The Washington Post and Instagram Midterm Elections Video Project

Friday October 5, 2018

Three University of Florida College of Journalism and Communications student journalists were selected to participate in a collaborative midterm elections video project hosted by The Washington Post …
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Andrew Selepak Comments on the Value of Social Media for Restaurants and Health and Fitness

Thursday May 3, 2018

Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program in social media, was quoted in “Five Clever Ways Restaurants Can Use …
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Why People Use Instagram and What Brands Can Learn

Tuesday November 28, 2017

Instagram launched in 2010 as a social media app designed for sharing images from mobile devices. In the short space of five years, it built up an audience of more than 300 million active users and …