Journal of Advertising Research Archives

Journal of Advertising Research

Yang Feng to Serve as a Journal of Advertising Research Associate Editor

Thursday June 29, 2023

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), has been selected to serve as one of 20 associate …

John Sutherland and Jun Heo’s Research on Agency-Client Relationships Published in the Journal of Advertising Research

Friday December 18, 2015

University of Florida College of Journalism and Communications Advertising Professor Emeritus John Sutherland and Ph.D. graduate Jun Heo’s research article “Why Marketers Should Be More …

Jon Morris Study Proposes New Approach to Measure TV Ad Emotional Responses

Monday September 21, 2015

University of Florida College of Journalism and Communications Advertising Professor Jon Morris and former UF Ph.D. student Feng Shen will have an article published in the Journal of Advertising …