Julia Kim Archives

Julia Kim

Consumers’ Perception of Artificial Intelligence Applications in Marketing Communication

Wednesday March 9, 2022

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or …

Huan Chen, Sylvia Chan-Olmsted and CJC Graduate Students Co-Author Article on Consumers’ Perceptions of AI Applications

Thursday February 3, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media …

Julia Kim

Consumers’ Perception of Artificial Intelligence Applications in Marketing Communication

Huan Chen, Sylvia Chan-Olmsted and CJC Graduate Students Co-Author Article on Consumers’ Perceptions of AI Applications

College of Journalism and Communications

Resources

Academics

Admissions

Give