Juliana Fernandes Elected 2025-2026 American Academy of Advertising Secretary

Friday December 20, 2024

Juliana Fernandes, University of Florida College of Journalism and Communications (UFCJC) Advertising assistant professor, has been elected secretary of the American Academy of Advertising (AAA) for …

The Science Behind Viral Ads: What Makes Content Spread?

Tuesday September 17, 2024

For business marketers, viral online ads offer tremendous benefits, such as increasing an ad campaign’s reach, cutting promotion costs and boosting brand visibility. So, what makes some promotions explode in popularity and others fade away?

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New Study Identifies the Difference Between Viral and Non-Viral Ads and Provides Creation Guidance

Thursday July 11, 2024

A new study has identified the differences between viral and non-viral advertising and provides guidance for advertisers on the design process and strategic objectives. The findings by Juliana …

Study: Google Fact Check May Not Be Sufficient to Verify False Claims

Monday February 26, 2024

A new study has found that Google Fact Check could not provide sufficient fact-checking information for most false claims. The findings by Juliana Fernandes, University of Florida (UF) College of …

Embracing Diverse Experiences: Sofia Portugal’s Journey from Brazil to Hollywood

Tuesday December 19, 2023

By Amanda Friedman, Journalism senior When Sofia Portugal looked at UF’s website for the first time as a high school student in Bahia, Brazil, she couldn’t imagine attending college anywhere …

Juliana Fernandes Authors Essay on Receiving the 2023 AEJMC Advertising Distinguished Teaching Award

Monday December 11, 2023

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of an essay published in the December 2023 AEJMC Advertising Division …

Twitter Users Engage More with Factual Discourse than Misinformation

Thursday October 5, 2023

The problem of misinformation or disinformation being disseminated on social media has been well established and documented. But a new study suggests that users actually find factual posts more engaging than posts with misinformation.

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Study: Factual Social Media Posts About COVID-19 Were More Engaging Than Messages Containing Misinformation

Monday August 21, 2023

A new study has found that factual tweets, regardless of whether they were COVID-related, were more engaging than misinformation tweets. The findings by Juliana Fernandes, University of Florida …

Juliana Fernandes Comments on the Repetitive Content of President Biden’s Policy Speeches

Monday August 7, 2023

University of Florida College of Journalism and Communications Advertising Assistant Professor Juliana Fernandes was quoted in “Play it Again, Joe. Biden Bets That Repeating Himself is Smart …

When It Comes to Communicating Sea-Level Rise, Hope Wins

Friday August 4, 2023

Scholars who study ecocriticism and environmental communication are realizing how important it is to get the messaging about the climate crisis right. This research discovered that hopeful videos were overall the most compelling and the ones that the participants are most likely to share with family and friends.

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Juliana Fernandes to Join More Like Us’ Social Science Advisory Council

Tuesday May 16, 2023

More Like Us is an NGO that will bring academics and practitioners together to help address America's political perception gap.

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Engagement of Russian Disinformation Ads on Facebook

Monday March 6, 2023

A team of UF scholars sought to examine what makes disinformation ads on social media appealing to users. The study looked at Facebook ads created by Russia’s Internet Research Agency in its Active Measures disinformation campaign targeting the 2016 U.S. presidential election.

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Study: An Investigation of a Russian Disinformation Ad Campaign Targeting the 2016 Presidential Election

Friday February 24, 2023

An examination of Facebook ads created by Russia’s Internet Research Agency (IRA) disinformation campaign targeting the 2016 U.S. presidential election unearthed the relationship between ad …

Juliana Fernandes Participates in UF Undergraduate Research Panel 2023 Summit Discussion

Monday January 30, 2023

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, was a member of the “Q &A Research Panel with UF Researchers” discussion …

“The Big Lie”: How Fact-Checking Influences Support for Jan. 6 Attack on the Capitol

Thursday June 23, 2022

Why did Trump supporters and others buy into the “Big Lie” about the 2020 election results? New research shows that election fraud fact-checking may correct viewers beliefs but does not necessarily change partisan attitudes toward the Capitol Hill attack.

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Juliana Fernandes Authors Article on Educating Consumers on Deception in Green Advertising

Thursday March 10, 2022

Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of “Educating Consumers to Fight Deception in Green Advertising,” …

Educating Consumers to Fight Deception in Green Advertising

Monday March 7, 2022

Ads claiming products are environmentally friendly often include complex claims that are confusing to even knowledgeable consumers, resulting in “greenwashing” — misleading information about the environmental practices of a company or the environmental attributes and benefits of a product or service.

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Choice Matters: Responses to Political Information Vary in Randomized vs. Selective Exposure Contexts

Friday June 25, 2021

Why do we focus more on the bad than the good? Why do we seek out the more traumatic vs. feel good news stories? Researchers wanted to learn more about the factors that could affect one’s inclination to veer toward negative or positive information, including age, political uses and approaches, and the type of exposure to news.

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