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Kasey Windels

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Wrinkles in the System: Navigating Ageism in Advertising

Wednesday August 21, 2024

New research sheds light on the nuanced reality of ageism in advertising. The study examined how age affects experiences within the U.S. advertising industry through in-depth interviews with 30 professionals across various agency roles.

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UFCJC Students Experience “Transformative Journey” in Cannes

Monday July 22, 2024

“My study abroad experience in Cannes, France, was a transformative journey of self-discovery, cultural immersion, and professional growth. I learned about my strengths and passions, gained a …
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Study: Women, Minorities and Older Employees Can Experience Ageism in the Advertising Industry

Wednesday January 31, 2024

A new study has found that women and racial/ethnic minorities in the advertising industry experience ageism differently based on their gender and racial/ethnic identities. The findings by Kasey …
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Study: PSA Content Increasingly Employs Neoliberal Discourses

Wednesday January 10, 2024

A new study has shown an increasing tendency for public service announcements (PSAs) to represent marginalized identities as individual obstacles to overcome through hard work, rather than through …
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Study: Advertising Agencies Capitalize Upon and Benefit from Workers’ Race and Ethnicity

Tuesday December 19, 2023

A new study has revealed how agencies capitalize upon and benefit from workers’ race and ethnicity as well as the invisible labor performed because of that identity. The findings by Kasey Windels, …
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Co-Cultural Communication in the Advertising Industry

Thursday May 25, 2023

Racial and ethnic minorities are underrepresented in the advertising industry. Research shows that diversity in the workplace can enhance learning, stimulate creativity, and improve outcomes. This research sought to examine how people of color communicate in their co-cultural work environment.

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Study: An Examination of the Advertising’s Industry Race and Ethnicity Problem

Monday May 8, 2023

A new study has found that the unfriendly culture of many advertising agencies ultimately pushes people of color out of the industry’s mainstream and into segregated multicultural agencies. The …
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Research Fridays: How Advertising Professionals’ Identities Shape Their Experiences

Thursday March 23, 2023

On March 10, 2023, Advertising Associate  Professor Kasey Windels and doctoral student Sophia Mueller discussed their research on “How Professionals’ Identities Shape Their Experiences in The Advertising Industry: Examining Gender And Sexual Orientation.”

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Female Perspectives in the World of Advertising

Monday October 24, 2022

Why are so many women exiting the industry as a whole, even as a greater number of women are earning advertising-oriented degrees? New research attempts to address that by focusing more specifically on gender identity in the workplace and how it shapes women’s experiences across advertising agency departments.

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Study: How Gender Identity Can Shape Work Experiences for Women in Advertising Agencies

Friday September 9, 2022

A new study has found that gender identity can shape work experiences for women in advertising agencies and influence their desire to remain in the industry. The findings by Kasey Windels, University …
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Solving Gender Inequality? Leave That to the Kids, Ads Say

Monday July 19, 2021

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. But new research considers ways that these seemingly positive advertisements can be harmful to feminist agendas.

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Kasey Windels and CJC Doctoral Student Co-Author Article on Postfeminist Discourse in Advertising

Tuesday July 6, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and CJC doctoral student Heidi Makady are the co-authors of “Defining Gender Equality …
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UF Consortium on Trust in Media and Technology Announces Next Class of Trust Scholars

Thursday May 27, 2021

The UF Consortium on Trust in Media and Technology has named five UF Trust Consortium Scholars for 2021-2022 who exemplify its commitment to working across disciplines to examine ways trust is being …
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Kasey Windels Receives Journal of Advertising National Recognition

Monday March 22, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, has received the top reviewer award and was selected as the runner-up for top article in …
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Kasey Windels Selected as Guest Associate Editor for the Journal of Advertising

Friday March 19, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, will serve as a guest associate editor for the Journal of Advertising before assuming …
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Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Prediction

Friday October 30, 2020

Researchers examine three groups — creatives, noncreatives and the general population — to determine if there are significant differences in creativity between creative and non-creative individuals.

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Kasey Windels Co-Authors Article on Advertising Agency Professionals’ Level of Creativity

Monday October 19, 2020

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of  “Are Advertising Agency Creatives More Creative Than Anyone …
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Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

Monday May 25, 2020

Pro-female advertisements, or femvertisements, receive praise for empowering women. But is that the message that’s actually received?

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Examining Consumers’ Recognition of Native and Banner Advertising on News Website Home Pages

Monday February 10, 2020

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. This study evaluated whether consumers recognize native ads on digital news website home pages at the same speed and as effectively as they do banner advertising.

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Kasey Windels Co-Authors Article on Selling Feminism in Advertising

Friday November 22, 2019

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Selling Feminism: How Female Empowerment Campaigns Employ …
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Kasey Windels Authors Journal Article on Advertisers Communicating Effectively with Men and Women

Thursday June 20, 2019

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the author of “Bringing Advertising Practitioner Theories and Academic Theories on …
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Kasey Windels Co-Authors Article on New and Changing Roles in Advertising Agencies

Friday November 30, 2018

Kasey Windels, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “New Advertising Agency Roles in the Ever-Expanding Media …
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UF College of Journalism and Communications Announces Unprecedented Expansion

Monday August 6, 2018

The University of Florida College of Journalism and Communications announced today the addition of 15 new full-time faculty members, an expansion of faculty ranks that is believed to be unprecedented …
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Kasey and Dan Windels Join CJC Advertising Department in Fall 2018

Tuesday May 22, 2018

Dr. Kasey Windels will join the University of Florida College of Journalism and Communications (UFCJC) as an assistant professor in the Department of Advertising.  Dan Windels, Dr. Windels husband, …