Kelsy-Ann Adams Archives

Kelsy-Ann Adams

For Us, by Them?: A Study on Black Consumer Identity and Brand Preference

Friday December 27, 2019

Black spending power is increasing rapidly. This study examines how mainstream brands are creating products, messaging, and distinctive campaigns for targeted ethnic audiences.

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E-Cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages

Wednesday October 2, 2019

There are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping – among young adults has reached “an epidemic proportion.” Recently, there have been several deaths associated with vaping.

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Jordan Alpert, Huan Chen and Kelsy-Ann Adams Author Article on E-cigarettes and Social Media Promotion

Monday September 16, 2019

University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and doctoral student Kelsy-Ann Adams are the …

Kelsy-Ann Adams

For Us, by Them?: A Study on Black Consumer Identity and Brand Preference

E-Cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages

Jordan Alpert, Huan Chen and Kelsy-Ann Adams Author Article on E-cigarettes and Social Media Promotion

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