Sylvia Chan-Olmsted and Amy Jo Coffey Will Present Research at European Media Management Association Conference

Friday May 26, 2023

Research from University of Florida College of Journalism and Communications scholars Sylvia Chan-Olmsted and Amy Jo Coffey will be presented at the European Media Management Association (EMMA) …

Exploring Trust in Media Brands Today: Definition, Dimensions and Cross-National Differences

Friday May 5, 2023

Today’s abundant content from linear media, tech companies, influencers and others presents a growing challenge in measuring the trust consumers place on these different media platforms/outlets. Researchers sought to define a media brand and its trust elements.

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