Nathan Carpenter Archives

Nathan Carpenter

A group of students stands in front of of large video monitors that display a list of trending topics, a graphic that says

8th Annual Brand Bowl Delivers Advertisement Wins and Losses According to Gen Z

Monday February 9, 2026

On Super Bowl Sunday, the Atlas Lab hosted the 8th annual Brand Bowl, an exciting event in collaboration with the College of Journalism and Communication’s Department of Advertising and …

Photo collage depicting Jaiwei Liu, Yang Feng and Nathan Carpenter

Three UFCJC faculty and staff receive 2026 Division Three Superior Accomplishment Awards

Monday January 26, 2026

University of Florida College of Journalism and Communications Advertising faculty Jiawei Liu and Yang Feng and Atlas Lab Director Nathan Carpenter are the recipients of 2026 Division Three UF …

Nathan Carpenter and Jieun Shin partner to host virtual ICA Computation Methods Lab Showcase

Friday January 23, 2026

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, and Jieun Shin, Media Production, Management, and Technology assistant professor, will …

Nathan Carpenter comments on current and future trends for Public Relations measurements and analytics

Thursday January 15, 2026

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, is featured in “Future of PR: Measurement and Analytics in 2050” an episode of the …

Nathan Carpenter Co-Authors Article on How Heart Attack Symptoms are Discussed on Social Media

Tuesday February 25, 2025

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, is the co-author of “Describing Acute Coronary Syndrome Symptom Information on Social …

A group of students sits at a row of tables in the foreground with laptops open in front of them. Another student stands just off to the right, wearing a black and white referee jersey. The background features a row of blueish video wall screens displaying charts, graphs, and a football game.

7th Annual Brand Bowl Brings Gen Z Insights to Super Bowl Ads

Monday February 10, 2025

A group of 40 student focus group participants rated more than 60 ads as they appeared in real-time during Super Bowl LIX, while a team of students from the Atlas Lab used Talkwalker, a social media listening tool, to find information about the social media reactions to each ad.

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Nathan Carpenter and UFCJC Graduate Student Author Chapters for New Public Relations and Strategic Communications Textbook

Friday November 22, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications (UFCJC) Atlas Lab director, and UFCJC graduate student Chris DeFelice have authored chapters in Public Relations and …

IOC’s Positive Social Media Shift: Paris 2024 Online Reactions

Friday September 6, 2024

UFCJC’s Roxane Coche and Nathan Carpenter collaborated on an analysis of social media posts during the 2024 Paris Olympics.

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Social media listening with Nathan Carpenter

Tuesday August 27, 2024

Nathan Carpenter, director of UF CJC’s Atlas Social Media Listening Lab, is featured on the CommuniGator …

Roxane Coche and Nathan Carpenter Review Effectiveness of New Paris 2024 Olympic Social and Digital Media Guidelines

Tuesday August 27, 2024

University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology Associate Professor and Department Chair Roxane Coche and Nathan Carpenter, UFCJC …

UFCJC Faculty to Speak at FPRA Ocala Chapter Communicators Conference

Friday April 26, 2024

Nathan Carpenter, University of Florida College of Journalism and Communications Atlas Lab director, Myiah Hutchens, UFCJC Public Relations associate professor and chair, and Andrew Selepak, UFCJC …

UFCJC to Host Summer Institute in Computational Social Science

Wednesday April 17, 2024

The University of Florida College of Journalism and Communications (UFCJC) will host the Summer Institute in Computational Social Science (SICSS) from July 1-12. The Summer Institute will bring …