Political Campaigns Archives

Political Campaigns

Decoding Morality in the 2020 U.S. Presidential Election: A Public Relations Perspective

Thursday December 21, 2023

Moral Foundations Theory (MFT) was developed by psychologists to explore and explain why people around the world hold similar moral values despite having divergent cultural experiences. MFT …

Study: Effectively Leveraging Organizational Communications Can Help Achieve Organizational Goals in Political Campaigns

Thursday October 5, 2023

A new study suggests that effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public …

Spiro Kiousis Comments on the High Volume of Gov. DeSantis’ Email Fundraising Requests

Monday August 21, 2023

Spiro Kiousis, University of Florida College of Journalism and Communications Public Relations professor and the College’s executive associate dean, was quoted in “You’ve Got (A Lot Of) Mail: …