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University of Florida

Political Communication

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UFCJC Doctoral Student Authors Opinion Piece on the Use of Authoritarian Language in the 2020 U.S. Presidential Campaign

Tuesday November 28, 2023

University of Florida College of Journalism and Communications doctoral student Brittany Shaughnessy is the author of “2020 Election Coverage Was Rife with Authoritarian Language, Study Finds” …
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Partisan Media Is Easier to Read and More Negative Than Mainstream Media, Research Confirms

Wednesday November 30, 2022

Past research has suggested that the way conservative media frames and communicates messages to its audiences is distinct from both liberal partisan outlets and mainstream, non-partisan media. …
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Defying the Spiral of Science: Young Voters Are Not Afraid to Voice Differing Political Opinions

Tuesday July 26, 2022

Young voters are arguably the most flexible and fluctuating age groups when it comes to sharing political opinions. The two most recent generations – Millennials, born between 1977 and 1994, and …
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Mask-Wearing as a Partisan Issue: Social Identity and Communication of Party Norms on Social Media Among Political Elites

Monday April 4, 2022

Mask-wearing has remained controversial throughout the COVID-19 pandemic, even though health authorities in April 2020 recommended that everyone should wear masks to prevent the spread of the virus. …
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How Conservative and Liberal Media Reinforce Political Beliefs

Tuesday September 7, 2021

Levels of political polarization continue to escalate in the U.S., causing an increasingly wide chasm between liberals and conservatives. Existing research suggests that this divide could be …
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Dr. Juliana Fernandes: The Impact of Negative and Persuasive Political Communication

Sunday December 20, 2020

CJC Advertising Assistant Professor Juliana Fernandes was interviewed on Oct. 26, 2020 about her research on the impact of negative and persuasive messaging on political campaigns. Below the video is …
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Dr. Myiah Hutchens: Political Communication and Its Impact on Trust in Media

Thursday October 8, 2020

Myiah Hutchens, Public Relations Department assistant professor, was interviewed on Sept. 22, 2020 about her research on political communication. Below the video is an edited transcript of that …
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Communication Behaviors During Presidential Elections: An Examination of Time, Events, and Battleground States

Monday June 22, 2020

As election season continues, scholars want to know what communication behaviors look like during a campaign cycle. Do communication behaviors increase? Do events like debates and polls affect an …
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Trump Voters Motivated by Economic and Racial Beliefs

Friday April 27, 2018

In the past year and a half, many political researchers and commentators have presented different theories that attempt to explain Donald Trump’s appeal to the American voters who elected him …
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Why Do Science Issues Seem to Divide us Along Party Lines

Tuesday October 18, 2016

By Lauren Griffin Much has been made about the predictable partisan split between presidential candidates Hillary Clinton and Donald Trump on issues of science and public policy. But what about …