Public Service Announcements Archives

Public Service Announcements

How Neoliberal Ideas Shaped Public Service Announcements: A Three-Decade Analysis

Tuesday December 31, 2024

While traditional advertising is considered a function of capitalism, public service announcements have long been considered a function for the public good. But new research reveals how neoliberal ideology has increasingly infiltrated even these public-interest messages.

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Study: PSA Content Increasingly Employs Neoliberal Discourses

Wednesday January 10, 2024

A new study has shown an increasing tendency for public service announcements (PSAs) to represent marginalized identities as individual obstacles to overcome through hard work, rather than through …