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University of Florida

Rang Wang

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Study: Human Qualities of Virtual Influencers Can Affect Trustworthiness in Parasocial Relationships

Wednesday October 23, 2024

A new study has found that consumers rely on distinct criteria at different relationship stages to evaluate the trustworthiness of virtual influencers. The findings by University of Florida College …
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Brand Content Marketing Strategies on YouTube

Friday July 23, 2021

YouTube has become a major platform for video content marketing.  Researchers wanted to understand how some brands have used YouTube in their content marketing campaign, including engagement formats and content appeals.

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Understanding Podcast Users: Consumption Motives and Behaviors

Thursday March 25, 2021

To understand the emergence of podcasts as an information and entertainment medium, UFCJC researchers completed the nation’s first comprehensive study on motivations and consumption of podcasts, as well as the interaction between podcasts and other audio media.

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Sylvia Chan-Olmsted and Rang Wang Author Article on Podcast Consumption

Tuesday October 20, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and CJC doctoral student Rang Wang are the …
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Sylvia Chan-Olmsted Co-Authors Two Articles on Radio Station Apps and Cable Cord-Cutting

Monday August 31, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Millennials’ Adoption of …
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Five CJC International Doctoral Students Honored for Their Academic and University Achievements

Thursday November 21, 2019

Five University of Florida College of Journalism and Communications doctoral students were recognized at the UF International Center Student Achievement Awards Ceremony  on Nov. 19. Doctoral …
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Huan Chen Co-Authors Article on Advertising Practitioners’ Perceptions of Creativity

Wednesday May 8, 2019

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Americanized or Localized: A Qualitative Study on Chinese Advertising …