Skip to main content
University of Florida

Rang Wang

...

Study: Human Qualities of Virtual Influencers Can Affect Trustworthiness in Parasocial Relationships

Wednesday October 23, 2024

A new study has found that consumers rely on distinct criteria at different relationship stages to evaluate the trustworthiness of virtual influencers. The findings by University of Florida College …
...

Brand Content Marketing Strategies on YouTube

Friday July 23, 2021

With more than 70% of U.S. brands and half of worldwide brands using content marketing strategies to reach consumers, the potential impact of video content for marketers is significant. And YouTube …
...

Understanding Podcast Users: Consumption Motives and Behaviors

Thursday March 25, 2021

After a slow start, podcast listening has exploded with more than 50% of Americans older than 12 having listened to podcasts and more than 30% having listened in the past month, according to research …
...

Sylvia Chan-Olmsted and Rang Wang Author Article on Podcast Consumption

Tuesday October 20, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and CJC doctoral student Rang Wang are the …
...

Sylvia Chan-Olmsted Co-Authors Two Articles on Radio Station Apps and Cable Cord-Cutting

Monday August 31, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Millennials’ Adoption of …
...

Five CJC International Doctoral Students Honored for Their Academic and University Achievements

Thursday November 21, 2019

Five University of Florida College of Journalism and Communications doctoral students were recognized at the UF International Center Student Achievement Awards Ceremony  on Nov. 19. Doctoral …
...

Huan Chen Co-Authors Article on Advertising Practitioners’ Perceptions of Creativity

Wednesday May 8, 2019

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Americanized or Localized: A Qualitative Study on Chinese Advertising …