social change Archives

social change

Educating Public Relations Students About Driving Social Change

Wednesday December 6, 2023

Professionalism, public trust and ethics have always been integral to public relations education. This book chapter summary discusses how public relations can also play a role in promoting social change and giving voice to historically underrepresented groups.

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The More the Merrier? The Effects of System-Aggregated Group Size Information on User’s Efficacy and Intention to Participate in Collective Actions

Tuesday September 8, 2020

Social media has played an important role in mobilizing collective social actions around the world. Does the size of the organizing group online affect individual’s decision to participate or their sense of effectiveness in causing change?

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Social Good from Social Media

Wednesday December 27, 2017

Social media can serve as a powerful tool for people and movements to share their stories, reaching new audiences across the globe. Social media campaigns, however, need to have specific calls to action,

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The Back-of-the-Envelope Guide to Communications Strategy

Friday September 22, 2017

Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change.

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social change

Educating Public Relations Students About Driving Social Change

The More the Merrier? The Effects of System-Aggregated Group Size Information on User’s Efficacy and Intention to Participate in Collective Actions

Social Good from Social Media

The Back-of-the-Envelope Guide to Communications Strategy

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