Social Media Influencers Archives

Social Media Influencers

Benjamin Johnson, CJC Alumna and Students Author Article on Social Media Influencer Credibility

Sunday August 29, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Credible Influencers: Sponsored YouTube Personalities and …

An Expert With Whom I Can Identify: The Role of Narratives in Influencer Marketing

Wednesday December 16, 2020

Advertisers and marketer are increasingly using social media influencers to promote their products on platforms, particularly on Instagram. The influencers are driving engagement with the promise of …

Huan Chen Co-Authors Article on the Role of Social Media Influencers

Wednesday October 21, 2020

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, is co-author of “An Expert With Whom I Can Identify: The Role of Narratives in Influencer …

The Role of Psychological Proximity and Social Media Influencers in Promoting a Recycling Campaign

Monday April 27, 2020

While anecdotally, millennials are vocal about their concern for the environment and the impact of climate change on the planet, it remains unclear as to whether they feel personally connected to the …