Examining Social Partnership Communication During a Global Health Crisis

Friday September 2, 2022

In response to the extensive impact of the COVID-19 pandemic, collaborative efforts from multi-sector organizations emerged to help communities cope during these challenging times. Researchers s wanted to better understand how organizations from both the public and private sectors communicated these social partnerships on social media.

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Social Media Metrics in the Digital Marketplace

Thursday June 16, 2022

Social media capital – the resources that content producers and organizations build based on their social media efforts — often translates to increased credibility and more economic value. Researchers wanted to explore how news sites’ reputation and content quality translated into social media capital.

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Clay Calvert Comments on Free Speech on Twitter

Thursday April 21, 2022

Clay Calvert, director of the Marion B. Brechner First Amendment Project and Brechner Eminent Scholar in Mass Communication at the University of Florida College of Journalism and Communications, is quoted in“Musk Wants Free Speech on Twitter After Spending …

Three Research Articles Examine Effects of Social Media Influencer Authenticity

Tuesday January 11, 2022

Companies are increasingly sponsoring social media influencers to promote their brand.  While the effects of sponsorship disclosures on social media have been tested in advertising research, the effects of disclosures about integrity and impartiality are relatively unknown.

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Hostile Media Effects on Twitter: Social Identity and Media Bias Perceptions

Friday January 7, 2022

Commenting on social media posts is an increasingly popular way to participate in social media news. But Individuals with strong preexisting attitudes about an issue tend to perceive media coverage as biased against their point of view, and this “hostile media effect” is believed to be driven in part by social identity.

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Guidelines for Using Social Media to Recruit Participants in Research Studies

Tuesday November 30, 2021

Recruiting participants for health-related research is always a challenge for researchers and often they turn to social media to help. But more regulatory guidance regarding what is acceptable practice is needed. Researchers have developed policies and procedures that can be easily replicated and allow research teams to effectively use social media as a recruitment tool.

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Jieun Shin’s Research is Referenced in Article on How to Make Social Media Less Viral

Monday November 29, 2021

Jieun Shin, University of Florida College of Journalism and Communications Media Production, Management, and Technology assistant professor, is featured in “Ways to Make Social Media Less ‘Viral’” published in the Financial Times on Nov. 23. Fake news …

Exploring Negative Comments About Brands on Social Media and Its Impact on Organization-Public Relationships

Thursday September 23, 2021

Social media has become a lucrative business tool for companies to engage the public. But brands using social media aren’t always met with open arms. New research looks at the impact of negative peer communication on an organization’s relationship with its audience.

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Cancer Misinformation and Harmful Information Prevalent on Facebook and Other Social Media

Friday July 30, 2021

One third of the most popular cancer treatment articles on social media contain misinformation. Further, the vast majority of that misinformation has the potential to harm cancer patients by supporting approaches that could negatively impact the quality of their treatment and chances for survival.

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