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University of Florida

Social Media

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Andrew Selepak Comments on Pandemic Travel, Quibi’s Demise and Extremist Groups Activities

Tuesday November 3, 2020

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online master’s program with a specialization in social media, was …
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Andrew Selepak Comments on Social Media Companies Blocking Controversial Content

Thursday October 22, 2020

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online master’s program with a specialization in social media, was …
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Research Study Identifies Roles, Management Structures and Experience Histories of Social Media Managers

Wednesday October 14, 2020

The Institute for Public Relations (IPR) on Tuesday posted a new study, “The Career Path of a Social Media Professional,” which looks at social media manager job roles and responsibilities, …
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Andrew Selepak Comments on How to Clean Up Your Social Media Accounts

Monday October 12, 2020

Andrew Selepak, University of Florida College of Journalism and Communications Telecommunication lecturer and coordinator of the online master’s program with a specialization in social media, was …
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How CEO Social Media Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention

Sunday August 30, 2020

Does a CEO’s personal disclosure via social media heighten the CEO’s attributes and perceived relationship investment more or less than if the CEO focused on posting only about the company?

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Self-Presentation and Interactivity: Luxury Branding on Social Media

Tuesday August 18, 2020

Social media has become an increasingly critical component of luxury brand’s marketing strategy. Using social media platforms can establish a brand’s social presence, enhance its brand personality, and enable interaction with current and prospective customers. This research explored what aspects of social media advertising has the most significant influence on luxury brand consumers.

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E-Cigarettes and Social Media: Attitudes and Perceptions of Young Adults to Social Media Messages

Wednesday October 2, 2019

There are now more than 450 electronic cigarette (e-cig) brands on the market and the U.S. Food and Drug Administration (FDA) has declared that the use of e-cigs – or vaping – among young adults has reached “an epidemic proportion.” Recently, there have been several deaths associated with vaping.

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Digital Media Key in Reaching Fantasy Sports Users

Friday May 17, 2019

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?

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Andrew Selepak Comments on Mobile App Usage

Tuesday March 27, 2018

Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program in social media, was quoted in “Mobile Apps Usage Statistics 2018” …
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Social Good from Social Media

Wednesday December 27, 2017

Social media can serve as a powerful tool for people and movements to share their stories, reaching new audiences across the globe. Social media campaigns, however, need to have specific calls to action,

 

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Andrew Selepak Comments on Marketing Trends for 2018

Wednesday December 20, 2017

Andrew Selepak, University of Florida College of Journalism and Communications director of the online  Master’s program with a specialization in social media, was featured in “Marketing …
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Andrew Selepak Debates Social Media Risks Versus Rewards on CNBC

Thursday December 14, 2017

Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program with a specialization in social media, and CNBC contributor Herb Greenberg …