Skip to main content
University of Florida

streaming

...

Beyond the Binge: Making Sense of How Consumers Choose Subscription Streaming Services

Thursday October 24, 2024

Subscription streaming service customers are not necessarily looking for the“best” service, but rather  how they curate their services into repertoires, “an exquisite selection of services that satisfy their content needs for a reasonable price while avoiding streaming confusion (uncertainty about where to access the content) and fatigue (too many options).”

…
...

Investigating Social Presence in “In Real Life” Streaming for Community Building

Wednesday August 23, 2023

In Real Life (IRL) streaming, in which streamers broadcast their daily activities to viewers, has become very popular. This study explored how IRL stream-based community identification is affected by the social presence afforded by streaming platforms.

…
...

More is Not Necessarily Merrier: The Moderating Role of Loneliness in the Streaming Experience

Thursday June 8, 2023

As live streaming platforms have grown as a source of content and community, researchers wanted to explore how one’s sense of loneliness affects how they interact with the streamers and the community, and especially how one responds to social cues on Twitch, the most popular live-streaming platform.

…
...

Examining Different Viewer Engagement Patterns for Social Capital on Streaming Communities

Friday January 27, 2023

With high viewership and interactivity, live streaming is ripe for building social capital, a network of trust and shared values that can be mobilized for collective actions. But how do different ways of engaging in live streaming affect one’s social capital?

…
...

The Millennial Perspective on Broadcast Radio vs. Music Streaming Services

Friday September 20, 2019

Broadcast radio continues to come under increasing pressure with the emergence of new platforms for audio media discovery and listening.  Many have launched their own digital apps.  But is that enough?

…