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University of Florida

Susanna Lee

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Study: ASMR-Inspired Advertising on New Media Can Be More Effective Than Traditional Media

Wednesday October 25, 2023

A new study has found that autonomous sensory meridian response (ASMR)-inspired advertising is considered calmer and more relaxing and can grab participants’ attention to deliver product benefits, …
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UFCJC Doctoral Student, Faculty Member and Alumna are Authors of Technology, Mind & Behavior Journal’s “Most Read Article of 2022”

Thursday February 23, 2023

An article by University of Florida College of Journalism and Communications (UFCJC) doctoral student Bhakti Sharma, Advertising Associate Professor Benjamin Johnson,  and alumna Susanna Lee, Ph.D. …
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Study: Transparency Management of Content Creators on Social Media

Thursday November 3, 2022

Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can …
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Benjamin Johnson and UFCJC Doctoral Students Describe Doomscrolling and Its Impact on Psychological Well-Being

Monday July 18, 2022

Research by Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and doctoral students Bhakti Sharma and Susanna Lee was featured …
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Study Finds “Doomscrolling” is a New, Unique Behavior

Friday February 4, 2022

This article, written by Cynthia Roldán Hernández, originally appeared in UF News on Jan. 10, 2022. A new University of Florida  study has found that “doomscrolling” — a term used to …
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Benjamin Johnson Co-Authors Two Articles in a Technology, Mind and Behavior Special Collection

Thursday January 13, 2022

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of two articles published in “Technology in a Time of Social …
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Three Research Articles Examine Effects of Social Media Influencer Authenticity

Tuesday January 11, 2022

Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, …
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Benjamin Johnson and CJC Doctoral Candidate Co-Author Article on Instagram Influencer Posts

Tuesday October 12, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, and doctoral candidate Susanna Lee, are the co-authors of “Are They Being …
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Benjamin Johnson and CJC Doctoral Students Co-Author Article on Impartial Endorsements on Social Media Platforms

Wednesday May 12, 2021

Benjamin Johnson, University of Florida College of Journalism and Communications Advertising assistant professor, CJC doctoral students Susanna Lee and Ben Vollmer and Cen April Yue, Ph.D. 2020, …