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University of Florida

Sylvia Chan-Olmsted

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Sylvia Chan-Olmsted Comments on Streaming Service Competition

Tuesday July 26, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, was quoted in …
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Five Questions With…Bonnie Katz

Wednesday June 22, 2022

Bonnie Katz, B.S. Telecommunication 2018, is Brand Marketing Manager for NBC News. "The secret sauce at CJC of instruction and immersion experiences really over-prepared me for the workforce."

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Sylvia Chan-Olmsted and International Research Partners Will Develop a Model to Evaluate Media Environments

Friday May 20, 2022

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, will be part of a …
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Consumers’ Perception of Artificial Intelligence Applications in Marketing Communication

Wednesday March 9, 2022

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear.

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Huan Chen, Sylvia Chan-Olmsted and CJC Graduate Students Co-Author Article on Consumers’ Perceptions of AI Applications

Thursday February 3, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media …
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Smart Speakers Require Smart Management

Thursday January 13, 2022

The use of smart speakers, such as Alexa and Google Assistant, has become ubiquitous in American society. UFCJC researchers wanted to better understand the different ways people use the devices, as well as identify the main strategies they use to protect their privacy during that use.

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Kun Xu, Sylvia Chan-Olmsted and Doctoral Student Fanju Liu Author Article on Smart Speaker Management Options

Thursday January 6, 2022

University of Florida College of Journalism and Communications Media Production, Management and Technology faculty members Kun Xu, assistant professor in Emerging Media, and Sylvia Chan-Olmsted, …
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Sustainability and Brand Communication: Consumer Segment and Media Platform Implications

Monday November 29, 2021

The demand for sustainable products and services is growing steadily. New research explores the topic of sustainability in media and communications from the perspective of the top three areas of concern according to the United Nations: ecological sustainability, economic sustainability, and social sustainability.

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Sylvia Chan-Olmsted Comments on the Spread of Misleading COVID-19 Information in Podcasts and Radio Shows

Monday November 15, 2021

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is quoted in “On …
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Sylvia Chan-Olmsted and a Team of Researchers Receive EMMA 2021 Best Paper Award

Monday November 1, 2021

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is the co-author of …
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Sylvia Chan-Olmsted Comments on Consumer Expectations in the Digital Media Landscape

Thursday September 2, 2021

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, is quoted in …
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Brand Content Marketing Strategies on YouTube

Friday July 23, 2021

YouTube has become a major platform for video content marketing.  Researchers wanted to understand how some brands have used YouTube in their content marketing campaign, including engagement formats and content appeals.

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Sylvia Chan-Olmsted and Janet Coats Comment on Deep Fake Technology

Monday May 3, 2021

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and Janet Coats, managing director of the UF …
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The Impact of Fake News on Its Sponsor’s Brand Trust

Friday April 30, 2021

Fake news is on the rise. And it can be profitable. More than 100 fake news websites existed during the 2016 U.S. presidential election, with many sites making $2,500 or more a day from advertising sponsorship. But what is the risk for brands who, intentionally or unknowingly, sponsor content on those sites?

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Research and Insights: Fairness in Information Access Through Culturally Competent AI Systems

Saturday April 3, 2021

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

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Fairness in Information Access Through Culturally Competent AI Systems

Saturday April 3, 2021

On March 30, 2021, Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted discussed new research from her and Advertising Associate Professor Huan Chen, “Fairness in Information Access Through Culturally Competent AI Systems,” at the spring 2021 University of Florida HiPerGator Symposium.

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Sylvia Chan-Olmsted to Serve as Collaborative Researcher on Egyptian COVID-19 Media Relief Project

Monday March 29, 2021

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is a collaborative researcher for a COVID-19 …
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Understanding Podcast Users: Consumption Motives and Behaviors

Thursday March 25, 2021

To understand the emergence of podcasts as an information and entertainment medium, UFCJC researchers completed the nation’s first comprehensive study on motivations and consumption of podcasts, as well as the interaction between podcasts and other audio media.

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Addressing AI Impact on Communities of Color

Monday February 8, 2021

CJC researchers address AI’s negative impact on communities of color and how AI can be used to more effectively disseminate culturally relevant information to different audiences.

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The Effect of News Consumption on Fake News Efficacy

Tuesday December 22, 2020

Claims of fake news has infiltrated the national consciousness and rhetoric. The widespread use of the term have caused a distrust with American media. This study explored how an individual’s news sources and consumption may affect their perceived ability to differentiate what news is real and what news is fake.

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Sylvia Chan-Olmsted Co-Authors Article on the Development of Egypt’s Video Streaming Industry

Monday December 7, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “The Development of Video …
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Huan Chen and Sylvia Chan-Olmsted Receive UF AI Research Catalyst Award

Monday December 7, 2020

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, CJC Telecommunication professor and Media Consumer Research director, …
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Sylvia Chan-Olmsted Receives Funding for an International Collaboration to Create a Media Brand Trust Scale

Wednesday December 2, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, has received funding for an international joint …
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Sylvia Chan-Olmsted and Sunny Yufan Qin Author Article on News Consumption and Fake News Efficacy

Thursday November 5, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and doctoral student Sunny Yufan Qin are the …