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Sylvia Chan-Olmsted

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Towards a Video Consumer Leaning Spectrum: A Medium-Centric Approach

Friday October 30, 2020

Traditional TV and on-demand viewing  are often seen as either lean back or lean forward media with different advertising implications. Recent research suggests that rather than treating these two video platforms as either passive or active, marketers should focus on why and how consumers use TV versus online videos through the lens of immersion and engagement.

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Sylvia Chan-Olmsted and Rang Wang Author Article on Podcast Consumption

Tuesday October 20, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and CJC doctoral student Rang Wang are the …
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Sylvia Chan-Olmstead Co-Authors Article on Fantasy Sport Usage and Media Consumption Behaviors

Monday October 12, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Fantasy Sport Usage and …
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Sylvia Chan-Olmsted to Speak at International Media Management Event

Tuesday October 6, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, will serve as a panelist at a virtual European …
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Sylvia Chan-Olmsted Co-Authors Two Articles on Radio Station Apps and Cable Cord-Cutting

Monday August 31, 2020

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Millennials’ Adoption of …
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Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Tuesday June 30, 2020

Instagram continues to be one of the fastest growing social networks and currently has more than one billion users. While Instagram has not been a focus of investigations into misinformation, it has not been immune to bad actors. And the nature of the Instagram platform, for example the inability to link to credible sources, makes establishing authenticity problematic.

 

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Sylvia Chan-Olmsted and CJC Alum Co-Author Article on Misinformation on Instagram and Message Credibility

Thursday June 25, 2020

University of Florida College of Journalism and Communications Telecommunication Professor Sylvia Chan-Olmsted, Paul Mena, Ph.D. 2019 and Danielle Barbe are the co-authors of Misinformation on …
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A Review of Artificial Intelligence Adoptions in the Media Industry

Thursday December 12, 2019

AI is increasingly being used by media companies to drive engagement and improve operations.  But the complexity of producing appealing content based on both creativity and data, and integrating AI into the existing media ecosystems, might be challenging.

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Sylvia Chan-Olmsted Authors Article on Artificial Intelligence Adoption in the Media Industry

Monday December 2, 2019

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the author of “A Review of Artificial …
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Sylvia Chan-Olmsted Co-Authors Article on Millennial Use of Audio Media

Wednesday September 11, 2019

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of“Substitutability and …
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Smart Phones Have Significant Impact on Sports Fans’ Behavior

Tuesday June 18, 2019

The study explores the influencers of sports consumption on smartphones from the perspectives of motivations, fandom, and media types.

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Sylvia Chan-Olmsted Paper on AI in Media Receives Top Honors at Media Management Conference

Tuesday May 28, 2019

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the author of “Media Adoption of …
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Digital Media Key in Reaching Fantasy Sports Users

Friday May 17, 2019

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?

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Major New Podcast Study Reveals Listener Habits, Trust in Hosts

Wednesday April 10, 2019

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) …
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Sylvia Chan-Olmsted Co-Authors Article on Smartphone Dependency of Media Consumers

Tuesday April 9, 2019

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Factors Affecting …
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CJC Faculty and Students Honored at Annual AEJMC Conference

Friday August 10, 2018

University of Florida College of Journalism and Communications faculty and graduate students were honored at the Association for Education in Journalism and Mass Communication (AEJMC) annual …
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Sylvia Chan-Olmsted Co-Authors American Marketing Association Winning Research Paper

Thursday August 9, 2018

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor, was one of the recipients of the Best Paper Award in the Marketing Research Track at …
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Sylvia Chan-Olmsted Speaks on New Media Trends for Audience Engagement

Wednesday December 20, 2017

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and director of Media Consumer Research, recently visited the University of Navarra in …
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Eight CJC Faculty Receive Prestigious UF Term Professorships

Tuesday May 2, 2017

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the …
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Beyond The Competition: Sports Consumption in a Game-Changing Media Landscape

Wednesday January 25, 2017

How sports marketers should engage with today’s media consumers amid a multiplatform, fragmented environment.

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Clay Calvert and Sylvia Chan-Olmsted Published in Journalism & Mass Communication Quarterly

Wednesday January 18, 2017

Two University of Florida College of Journalism and Communications scholars were published in different issues of Journalism & Mass Communication Quarterly in 2016. In March 2016, Clay Calvert, …

Class of 2015 Study Reveals Shifts in College Students’ Media Behavior and Perspectives

Tuesday December 15, 2015

Students are self-aware of the downside of social media and have become more reserved in sharing content, often posting only the content that they are passionate about. That was one of the findings …

Sylvia Chan-Olmsted Collaborates on New Media Branding Handbook

Tuesday September 29, 2015

Handbook of Media Branding is a new comprehensive resource for researchers and industry experts offering a critical overview of current issues and achievements in media branding. The authors, UF …

Sylvia Chan-Olmsted honored by international media economics conference

Thursday July 3, 2014

The 11th World Media Economics & Management Conference honored University of Florida Telecommunication Professor Sylvia Chan-Olmsted with its Journal of Media Economics Award of Honor at its …