Sylvia Chan-Olmsted

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Millennials’ Adoption of Radio Station Apps: The Roles Functionality, Technology, Media, and Brand Facts” published in Journalism & Mass Communication Quarterly on Aug. 25. Chan-Olmsted, CJC doctoral student Rang…

Instagram continues to be one of the fastest growing social networks and currently has more than one billion users. While Instagram has not been a focus of investigations into misinformation, it has not been immune to bad actors. And the nature of the Instagram platform, for example the inability to…

University of Florida College of Journalism and Communications Telecommunication Professor Sylvia Chan-Olmsted, Paul Mena, Ph.D. 2019 and Danielle Barbe are the co-authors of Misinformation on Instagram: The Impact of Trusted Endorsement on Message Credibility” published in Social Media + Society on June 24. In the article, the authors explore how…

Artificial intelligence (AI) has been touted by many as the transformational technology of the digital age that one day will power everything. It is being used in practically every industry sector, and the media industry is no exception. To understand how it is being used and potential challenges that might…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the author of “A Review of Artificial Intelligence Adoptions in the Media Industry” published in the International Journal on Media Management on Nov. 25. In the article, Chan-Olmsted examines the utilities of…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of“Substitutability and Complementarity of Broadcast Radio and Music Streaming Services: The Millennial Perspective” published in Mobile Media & Communication on Sept. 9. Chan-Olmsted, along with UFCJC doctoral student Rang Wang…

Mobile media are changing the game for entertainment, sports content, and communication. For example, according to NBA.com, the 2019 NBA Finals presented by YouTube TV reached sports fans live in 215 countries in 50 languages on television, computers, mobile devices, and tablets. The relationship between sports consumption and smartphones has…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the author of “Media Adoption of Cognitive Technologies: The Strategic Applications and Implications of Artificial Intelligence in the Media Industry,” selected as one of the Top Three/Best Papers for the 2019 Annual…

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place? A recent study designed…

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media, a leading audience engagement and sales intelligence technology firm. Results were presented at the National Association…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Factors Affecting Smartphone Dependency of Media Consumers” published in the Journal of Mobile Communications on April 1. Chan-Olmsted, along with doctoral student Min Xiao, examined the phenomenon of smartphone…

University of Florida College of Journalism and Communications faculty and graduate students were honored at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference in Washington, D.C. Award winners include: -CJC Journalism Professor and Chair Ted Spiker named Educator of the Year in the Magazine Division. –Sylvia…