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The Agency

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UFCJC Agency Students and Staff Attend Disney Upfront for Second Year in a Row

Thursday May 16, 2024

Six students and staff from The Agency at the University of Florida, the marketing agency at the University of Florida College of Journalism and Communication’s (UFCJC), attended the exclusive …
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Super Bowl Ads from Google and State Farm Resonate with Gen Z

Monday February 12, 2024

Google Pixel’s “Guided Frame” Super Bowl ad and State Farm’s ad featuring Arnold Schwarzenegger were big hits among Gen Z, according to survey responses collected during fifth annual “Brand …
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Gators Unidos Partners with The Agency to Develop and Promote a New Latino Merchandise Collection at the UF Bookstore

Monday June 5, 2023

By Michelle Holder, B.S. Journalism 2022 When walking into the UF Bookstore at the Reitz Union, next to the Lululemon Gator apparel and the usual UF merchandise, a new collection stands out. From …
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The Agency Wins 2022 UF Career Influencer Award

Tuesday July 19, 2022

The Agency at the University of Florida College of Journalism and Communications (UFCJC) is the recipient of 2022 UF Career Influencer Award in the UF On-Campus Student Employment category. The …
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Natalie Asorey Named One of the 2021 PRNEWS Top Women in PR

Friday June 25, 2021

Natalie Asorey, University of Florida College of Journalism and Communications Public Relations Lecturer and Associate Director for Student Engagement at The Agency, has been selected as one of the …
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Center for Public Interest Communications Presents Campaign with The Agency on Mask Wearing and Separate Campaign on Building Trust in Vaccines

Tuesday March 2, 2021

The Center for Public Interest Communications and The Agency , located in the University of Florida College of Journalism and Communications, on Feb. 26 conducted a virtual presentation, “Healthy …
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CJC’s Center for Public Interest Communications and The Agency Collaborate on Marketing Plan to Encourage Students to Wear Masks in Bars

Wednesday February 3, 2021

Ann Christiano, University of Florida College of Journalism and Communications Center for Public Interest Communications director, Telecommunication senior Sammie Green and Stephanie Strickland, B.S. …
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The Agency Announces New Leadership Team

Thursday August 22, 2019

The Agency, the University of Florida College of Journalism and Communications strategic communication agency, announced a new leadership team to enhance immersion opportunities and experiences for …
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CJC Names Marketing Veteran Laurent Burman as New Head of The Agency

Thursday June 27, 2019

The University of Florida College of Journalism and Communications (UFCJC) announced today that marketing veteran Laurent Burman has been named Consulting Executive Director of The Agency, the …
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Three UF Advertising Students Collaborate to Win Local Addy Award

Thursday March 21, 2019

In the wake of the 2018 midterm elections and a statewide ban on greyhound racing, more than 7,000 dogs needed new homes. The need for adoption was immediate, and word had to spread fast. Three …
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The Agency Hosts Its First Super Bowl Advertisement Trust Review

Wednesday February 6, 2019

The Agency at the University of Florida College of Journalism and Communications (UFCJC), UFCJC Ad Society and the UF chapter of the Public Relations Student Society of American (UF PRSSA), partnered …
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CJC Student Offers Insights Learned from Corporate Internship

Thursday August 2, 2018

Graham Olney, University of Florida College of Journalism and Communications Advertising senior, is the author of “When You Chase a Dream and Catch It… Now What?” published on Medium on July …
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The Agency at UF Appoints Mark Rottensteiner as Business Development Coordinator

Tuesday June 12, 2018

The Agency at the University of Florida today announced that Mark Rottensteiner has been appointed Business Development Coordinator. Rottensteiner will be responsible for creating business …
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STUDENT PROFILE: Merrett Fay, Advertising Sophomore

Wednesday January 17, 2018

By his 20th birthday, Merrett Fay had traveled to and photographed over 22 countries. Self-taught, he has a knack for capturing the moment wherever he may be. Fay, a University of Florida College of …
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Michael Leslie Appointed Faculty Advisor for The Agency

Friday September 29, 2017

Michael Leslie, University of Florida College of Journalism and Communication Telecommunication associate professor, has been appointed faculty advisor to The Agency, a team of CJC professionals and …
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CJC Alumna Takes on Agency Role Funded by Advertising Alum Cliff Marks

Thursday May 11, 2017

University of Florida College of Journalism and Communications alumna Kelli Kaufmann, B.S. Public Relations 2017, has been appointed the new Business Development Coordinator at The Agency at UF. …
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Jim Harrison Named Creative Director of The Agency

Friday June 17, 2016

The Agency at the University of Florida’s College of Journalism and Communications has named Jim Harrison as its first Creative Director. The Agency is a two-year-old integrated strategic …

The Ledger quotes Norberg on orange juice sales report

Tuesday September 15, 2015

The Ledger quotes Bob Norberg, director of strategy and research at The Agency, in this September 14, 2015 story, “Cold OJ enjoying a hot streak,” regarding a recent sales report released …

Young Adults Using Traditional Media Feel Most Informed

Wednesday February 25, 2015

Digital sites continue to be the primary source of news for young adults, but users of online-only news sites don’t feel as informed as those using sites affiliated with traditional media. More …

The Agency opens with a focus on Millennials

Wednesday February 25, 2015

Under streamers of colored flags, a crowd of faculty, staff, alumni, students and guests gathered Tuesday morning to attend the official dedication ceremony of The Agency. After months of …

Two Major Clients Sign on to New Millennial-Focused Integrated Communication Agency

Tuesday February 24, 2015

New Agency is Led by Professionals, Staffed by Students and Inspired by Faculty GAINESVILLE, Fla. (Feb. 24, 2015) – The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have …

Andy Hopson named Executive Director of College’s new Strategic Communication Agency

Tuesday May 27, 2014

The University of Florida College of Journalism and Communications has named Andy Hopson, a seasoned professional with more than 30 years of agency experience, as the Executive Director of its new …