The Agency Archives

The Agency

Three UF Advertising Students Collaborate to Win Local Addy Award

Thursday March 21, 2019

In the wake of the 2018 midterm elections and a statewide ban on greyhound racing, more than 7,000 dogs needed new homes. The need for adoption was immediate, and word had to spread fast. Three University of Florida College of Journalism and Communications …

The Agency Hosts Its First Super Bowl Advertisement Trust Review

Wednesday February 6, 2019

The Agency at the University of Florida College of Journalism and Communications (UFCJC), UFCJC Ad Society and the UF chapter of the Public Relations Student Society of American (UF PRSSA), partnered to create the first-ever Brand Bowl during the Super Bowl …

CJC Student Offers Insights Learned from Corporate Internship

Thursday August 2, 2018

Graham Olney, University of Florida College of Journalism and Communications Advertising senior, is the author of “When You Chase a Dream and Catch It… Now What?” published on Medium on July 27. Olney served as a summer 2017 corporate intern working …

The Agency at UF Appoints Mark Rottensteiner as Business Development Coordinator

Tuesday June 12, 2018

The Agency at the University of Florida today announced that Mark Rottensteiner has been appointed Business Development Coordinator. Rottensteiner will be responsible for creating business opportunities and cultivating relationships. A 2018 Public Relations …

STUDENT PROFILE: Merrett Fay, Advertising Sophomore

Wednesday January 17, 2018

By his 20th birthday, Merrett Fay had traveled to and photographed over 22 countries. Self-taught, he has a knack for capturing the moment wherever he may be. Fay, a University of Florida College of Journalism and Communications Innovation Academy Advertising …

Michael Leslie Appointed Faculty Advisor for The Agency

Friday September 29, 2017

Michael Leslie, University of Florida College of Journalism and Communication Telecommunication associate professor, has been appointed faculty advisor to The Agency, a team of CJC professionals and students who develop client campaigns with a millennial …

CJC Alumna Takes on Agency Role Funded by Advertising Alum Cliff Marks

Thursday May 11, 2017

University of Florida College of Journalism and Communications alumna Kelli Kaufmann, B.S. Public Relations 2017, has been appointed the new Business Development Coordinator at The Agency at UF. Kaufmann will engage with advertising and public relations …

Jim Harrison Named Creative Director of The Agency

Friday June 17, 2016

The Agency at the University of Florida’s College of Journalism and Communications has named Jim Harrison as its first Creative Director. The Agency is a two-year-old integrated strategic communication firm led by seasoned professionals and staffed by …

The Ledger quotes Norberg on orange juice sales report

Tuesday September 15, 2015

The Ledger quotes Bob Norberg, director of strategy and research at The Agency, in this September 14, 2015 story, “Cold OJ enjoying a hot streak,” regarding a recent sales report released by the Florida Department of …

Young Adults Using Traditional Media Feel Most Informed

Wednesday February 25, 2015

Digital sites continue to be the primary source of news for young adults, but users of online-only news sites don’t feel as informed as those using sites affiliated with traditional media. More than half of young adults who prefer traditional news sites …

The Agency opens with a focus on Millennials

Wednesday February 25, 2015

Under streamers of colored flags, a crowd of faculty, staff, alumni, students and guests gathered Tuesday morning to attend the official dedication ceremony of The Agency. After months of preparation, the University of Florida College of Journalism and …

Two Major Clients Sign on to New Millennial-Focused Integrated Communication Agency

Tuesday February 24, 2015

New Agency is Led by Professionals, Staffed by Students and Inspired by Faculty GAINESVILLE, Fla. (Feb. 24, 2015) – The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have signed on as initial clients for The Agency, a new …