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Tom Kelleher

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Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses

Tuesday February 20, 2024

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida …
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Perceived Humanness of Online Chat Agents

Monday February 20, 2023

Organizations are adopting live-chat systems that employ either human agents or AI-driven conversational agents. How consumers perceive these live-chat conversations is important in understanding how organizations build strong relationships with them.

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Tom Kelleher Named UF Graduate School Associate Dean for Academic Affairs

Monday June 27, 2022

Tom Kelleher, University of Florida College of Journalism and Communications (UFCJC) Associate Dean for Graduate Studies, today was named Associate Dean for Academic Affairs at the UF Graduate …
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Tom Kelleher’s PR Textbook Selected as Valuable Resource for PR Accreditation

Thursday March 11, 2021

University of Florida College of Journalism and Communications Division of Graduate Studies and Research Associate Dean Tom Kelleher’s textbook Public Relations (2nd edition) was selected by the …
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CJC Faculty and Students to Be Recognized at Annual IPRRC Conference

Monday March 1, 2021

University of Florida College of Journalism and Communications faculty and graduate students will be the recipients of prestigious awards from the International Public Relations Research Conference …
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How CEO Social Media Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention

Sunday August 30, 2020

Does a CEO’s personal disclosure via social media heighten the CEO’s attributes and perceived relationship investment more or less than if the CEO focused on posting only about the company?

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Employee Perceptions of CEO Ghost Posting

Wednesday March 4, 2020

Corporate leaders who want a social media presence but often don’t have the time to manage it themselves frequently assign someone within the company to serve as their online voice or persona, a practiced called “ghost posting.”

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CJC Public Relations Study Selected as One of the Top 14 2019 IPR Research Insights

Monday February 10, 2020

A study by Tom Kelleher, University of Florida College of Journalism and Communications (UFCJC) Associate Dean of Graduate Studies and Research, UFCJC Public Relations Associate Professor Rita Men, …
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Tom Kelleher, Rita Men and Patrick Thelen Author Article on Employee Perceptions of CEO “Ghost Posting” on Social Media

Tuesday September 17, 2019

University of Florida College of Journalism and Communications Division of Graduate Studies and Research Associate Dean Tom Kelleher, Public Relations Associate Professor Rita Linjuan Men and Patrick …
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Tom Kelleher Named CJC Associate Dean for Graduate Studies and Research

Wednesday April 24, 2019

University of Florida College of Journalism and Communications (UFCJC) today announced that Advertising Department Professor and Chair Tom Kelleher has been named Associate Dean for Graduate Studies …
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Tom Kelleher Comments on Digital Media Impact on TV Advertising

Thursday April 18, 2019

Tom Kelleher, professor and chair of the University of Florida College of Journalism and Communications Advertising Department, was quoted in “Television Advertising is Getting More Personal” …
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Tom Kelleher Completes SEC Academic Leadership Development Program

Monday March 5, 2018

Tom Kelleher, professor and chair of the University of Florida College of Journalism and Communications Advertising Department, was selected to participate in the prestigious SEC Academic Leadership …
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Tom Kelleher Comments on The Trump Effect in Palm Beach County

Friday September 1, 2017

Tom Kelleher, professor and chair of the University of Florida College of Journalism and Communications Advertising Department, was quoted in “CEOs Parted from Trump – as Local Business Leaders …
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Tom Kelleher Journal Article Selected by Google Scholar for Classic Papers

Thursday June 15, 2017

University of Florida College of Journalism and Communications Advertising Professor and Department Chair Tom Kelleher’s 2006 article, “Organizational Blogs and the Human Voice: Relational …
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What Universities Can Do About Digital Literacy in the Age of Fake News

Thursday June 8, 2017

People can’t differentiate between paid advertising and editorial content. Here are five ways to increase media literacy.

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Tom Kelleher and Richard Shumate Focus on Fake News in MediaShift Articles

Tuesday May 30, 2017

Tom Kelleher, University of Florida College of Journalism and Communications Advertising Department chair, and Richard Shumate, UFCJC doctoral student and former CNN news editor, have published …
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CJC Faculty and Students Present at Annual AAA Conference

Tuesday March 28, 2017

University of Florida College of Journalism and Communications Advertising faculty and students presented papers at the annual American Academy of Advertising conference in Boston. The presentations …
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Tom Kelleher Authors New Public Relations Textbook

Wednesday January 25, 2017

University of Florida College of Journalism and Communications Advertising Department Chair and Professor Tom Kelleher is the author of Public Relations: Engagement, Conversation, Influence, …
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Public Relations in the Digital Age: An Interview with Dr. Tom Kelleher

Wednesday January 25, 2017

Dr. Tom Kelleher, professor and chair of the Department of Advertising, talks with us about his new published textbook, the future of public relations and what he is working on next.

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Why One Child Per Laptop Didn’t Work

Wednesday December 14, 2016

Nonprofits seeking to drive social change must consider local contexts and the sustainability of their efforts. Tom Kelleher, Advertising chair and professor, examines the non-profit One Laptop Per Child (OLPC) organization.

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Palm Beach Post Quotes Tom Kelleher on the Importance of Mobile Media for Storm Awareness

Wednesday May 11, 2016

The Palm Beach Post quotes University of Florida College of Journalism and Communications Advertising Department Chair Tom Kelleher on a May 10, 2016 story “National Hurricane Center, there’s no …
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Amazon v. NYT: A Case in the Court of Public Opinion

Wednesday March 2, 2016

Understanding the battle between Amazon.com and The New York Times. Was it simply bad press?

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Defining Moments: Tom Kelleher, MAMC ’96, PhD ’99

Tuesday March 1, 2016

Summer internships are often remembered as grueling unpaid work. For Tom Kelleher, now chair of the CJC Advertising Department, he remembers his summer internships as defining moments in his life. As …
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The NBA Gets in the Snapchat Game Early

Monday February 1, 2016

The NBA saw benefits of connecting with young fans on Snapchat in its early days.

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