Transparency Archives

Transparency

Transparency of Beauty Influencers on YouTube

Thursday March 2, 2023

In 2022, the influencer market was estimated at $16.5 billion and content creators are under growing pressure to disclose partnerships with brands to build trust with consumers. Whether influencers engage in transparent disclosure is a key factor in understanding their formidable role on social media.

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Study: Transparency Management of Content Creators on Social Media

Thursday November 3, 2022

Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can vary widely, reflecting the creator’s interests and attitudes towards transparency.

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Tom Kelleher Authors New Public Relations Textbook

Wednesday January 25, 2017

University of Florida College of Journalism and Communications Advertising Department Chair and Professor Tom Kelleher is the author of Public Relations: Engagement, Conversation, Influence, …

Transparency

Transparency of Beauty Influencers on YouTube

Study: Transparency Management of Content Creators on Social Media

Tom Kelleher Authors New Public Relations Textbook

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