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Yang Feng

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Huan Chen and Yang Feng Review Special Issue on AI and Social Media Advertising

Tuesday November 26, 2024

Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and chair, and Yang Feng, UFCJC Advertising associate professor in artificial …
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UFCJC Faculty, Students and Alumni Honored at AEJMC 2024 Conference

Tuesday August 6, 2024

University of Florida College of Journalism and Communications (UFCJC) faculty, alumni and students will be honored for research and teaching excellence at the 107th annual Association for Education …
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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual …
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How Instagram Algorithms Can Impact Influencer Following and Endorsement Effectiveness

Monday January 29, 2024

This research explores the potential link between the perceived behavioral norm of following influencers on Instagram and the effectiveness of influencer marketing on the platform.

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Study: Humanlike Attributes for Artificial Intelligence Influencers Can Have a Positive Impact on Consumers’ Message Reception

Tuesday December 19, 2023

A new study has found that artificial intelligence (AI) influencers’ humanlike appearances have a positive impact on consumers’ receptivity. The findings by Yang Feng, University of Florida …
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How Advertisers Can Foster Healthy Discussions in “Femvertising” Campaigns

Friday December 1, 2023

Researchers recently studied the top 10 comments posted on the “Like a Girl” YouTube video, a promotion from Always feminine products, to better understand consumer sentiment about “femvertising,” as well as the relationships between the commenters.

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Study: Positive and Negative Conversations Can Help or Hinder the Outcome of Femvertising Digital Campaigns

Wednesday November 29, 2023

A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, …
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Study Shows Algorithmic Social Media and Influencer Marketing Affect Purchasing Decisions

Tuesday November 14, 2023

A new study has found that consumers’ exposure to algorithmic social media can affect their purchase intentions of products endorsed by influencers. The findings by Yang Feng, University of Florida …
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Yang Feng Authors Article on Social Media Advertising Analytics Teaching Practices

Wednesday September 6, 2023

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), is the author of “Blending Theory and Practice: …
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Yang Feng to Serve as a Journal of Advertising Research Associate Editor

Thursday June 29, 2023

Yang Feng, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor in artificial intelligence (AI), has been selected to serve as one of 20 associate …
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Advertising Professor Explores Use of Emerging Technology to Understand Consumer Behavior

Monday March 13, 2023

Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is to use technology to bring a new perspective and effect change. 

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Juliana Fernandes and Yang Feng Join Journal of Advertising Editorial Review Board

Monday November 28, 2022

Juliana Fernandes, University of Florida College of Journalism and Communications (UFCJC) Advertising assistant professor, and Yang Feng, UFCJC Advertising associate professor in Artificial …
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Using Artificial Intelligence to Analyze Consumer Sentiment

Monday October 31, 2022

Many brands incorporate social issues into their social media campaigns and use AI to analyze consumer responses. This research looks at which type of algorithms are most effective in analyzing consumer sentiment.

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Study: Evaluating the Performance of Machine-Learning Algorithms to Interpret Consumer Comments on YouTube

Tuesday October 25, 2022

A new study has found that two proprietary machine-learning models from Amazon and Google performed better than traditional supervised machine-learning algorithms to understand the inherent meaning …
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Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube

Wednesday October 12, 2022

Social issue advertising campaigns are proliferating, particularly on social media and with, in many cases, a polarizing effect. Researchers wanted to explore ways to monitor online public opinion of social issue campaigns.

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Huan Chen and Yang Feng Receive 2022 AAA Research Fellowship Grant

Friday September 2, 2022

Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Yang Feng, UFCJC Advertising associate professor in Artificial Intelligence, …
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Study: Data Mining Can Help Monitor Evolving Consumer Responses to Social Issues

Thursday June 23, 2022

A new study has found that data mining can be used to help monitor evolving consumer responses to social issue campaigns, considering the dynamic nature of public opinion. The research by Huan Chen, …
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Yang Feng to Join CJC this Fall as an Advertising Associate Professor in Artificial Intelligence

Wednesday May 18, 2022

The University of Florida College of Journalism and Communications today announced that Dr. Yang Feng will be joining the College this fall as Advertising Associate Professor in Artificial …