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Study: Positive and Negative Conversations Can Help or Hinder the Outcome of Femvertising Digital Campaigns

Wednesday November 29, 2023

A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, …
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Entertainment Weekly Includes Iman Zawahry’s “Americanish” on its “What to Watch” List

Tuesday November 21, 2023

“Americanish,” the award-winning romantic comedy directed by Iman Zawahry, University of Florida College of Journalism and Communications Media Production, Management, and Technology lecturer and …
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When It Comes to Communicating Sea-Level Rise, Hope Wins

Friday August 4, 2023

As we are weathering the hottest summer in human history, there’s little question that climate change is upon us. And effective science communication is more important than ever, particularly for …
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Study: Transparency Management of Content Creators on Social Media

Thursday November 3, 2022

Social media influencers have come under increasing pressure to engage in transparent communication. However, for content that is not explicitly an advertisement, their communication practice can …
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Using Artificial Intelligence to Analyze Consumer Sentiment

Monday October 31, 2022

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial …
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Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube

Wednesday October 12, 2022

Social issue advertising campaigns are proliferating, particularly on social media and with, in many cases, a polarizing effect. Yang Feng, University of Florida College of Journalism and …
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Brand Content Marketing Strategies on YouTube

Friday July 23, 2021

With more than 70% of U.S. brands and half of worldwide brands using content marketing strategies to reach consumers, the potential impact of video content for marketers is significant. And YouTube …